Paid Search, Senior Digital Marketing Manager at Crosby Marketing Communications | Annapolis, MD | $70K/yr – $90K/yr

Paid Search, Senior Digital Marketing Manager

Annapolis, MD (Hybrid)

$70K/yr – $90K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own multi channel paid and organic growth with a data driven, AI aided approach that ties every action to measurable outcomes.

Own campaign strategy, experiments, and performance reporting across Paid Search, SEO, Display, Email, and site optimization.
Lead analytics and automation to improve audience targeting and ROAS using AI tools and dashboards.
Collaborate with UX, design, and development to raise conversions and inform digital experiences.

Job Description

Responsibilities |

Lead digital marketing programs with a primary focus on paid search, SEO, email marketing, display advertising, and website optimization.
Manage performance media campaigns across platforms such as Google Ads (Search, Performance Max, YouTube) and Microsoft Advertising, optimizing through audience targeting, automated bidding, and data-driven experimentation.
Define campaign success metrics, analyze performance across platforms, and deliver insight-driven reporting and recommendations.
Conduct SEO audits and implement best practices across content, on-page, and technical SEO, developing recommendations that improve organic discoverability, strengthen integrated search strategies, and increase organic website traffic.
Leverage AI-powered analytics and automation tools to uncover insights, optimize audience targeting, and enhance campaign performance.
Develop and manage email marketing programs, including automation, segmentation, A/B testing, deployment, and reporting.
Research and apply Generative Engine Optimization (GEO) best practices to ensure client content is discoverable and accurately represented within AI-powered search platforms (e.g. ChatGPT, Google AI Overviews, Bing, Claude, Perplexity).
Improve processes for collecting, analyzing, and visualizing campaign performance data.
Partner with UX/UI, design, and development teams to support digital experience design and web development projects.
Identify emerging opportunities in digital channels, technologies, and content strategies.

Crosby Marketing Communications

The Crosby Marketing Communications team is passionate about helping clients Inspire Actions That MatterTM – actions that positively impact people’s lives and contribute to the greater good. Crosby helps clients make powerful connections with their customers, constituents and communities to shape attitudes, inspire behavior change, and motivate action. The firm's award-winning campaigns, which integrate advertising, PR, digital and social media, have touched the lives of virtually every American. Crosby has specialized practices in Healthcare, Nonprofits & Causes, Government, and Military & Veterans.

Founded in 1973

Annapolis, Maryland, USA

117 employees (51 in marketing)

www.crosbymarketing.com