Paid Search (PPC) Campaign Specialist

Des Plaines, IL (On-site)

$70K/yr – $90K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the Paid search channel end to end, turning client goals into executable PPC strategies that generate leads and revenue.

  • Plan, set up, and manage campaigns with KPI tracking and performance reporting.
  • Coordinate with design and production to ensure landing pages and creatives optimize PPC results.

Job Description

  • Planning, setting up, and managing PPC campaigns for clients.
  • Tracking, analyzing, and reporting results on campaign performance.
  • Understanding clients' digital marketing goals in order to translate goals into executable strategies through ongoing maintenance and enhancements.
  • Owning the entire paid search channel, driving numbers, converting into real leads and ultimately revenue.
  • Identifying KPIs and completing work as needed to improve clients' ad performance.
  • Conducting keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for lean performance.
  • Working with production teams, ensuring website is optimized for PPC success.
  • Working with design teams to provide creative direction.
  • Staying current on PPC / SEM practices and collaborating with peers on the Digital Marketing team.
Americaneagle.com logo

Americaneagle.com

3.9 Glassdoor

Americaneagle.com is essentially a one-stop shop offering a full range of solutions for anyone looking to succeed in their online endeavors. Americaneagle.com is a family owned privately held company with a long history of profitability and stability.Since 1995, Americaneagle.com has completed more than 12,000 Web projects for nearly every type and size of organization, in nearly every industry, including small companies, start-ups, Fortune 500 companies, Professional Sports teams, and manufacturers of niche products.The Web sites that we have designed for our clients over the years have produced strong revenues and sales leads. We credit this success to several things: a design that is easy to navigate, a pleasant look and feel, and programming that abides by the indexing technology of search engines. Indeed, we are incredibly proud of the online stability and success our clients have achieved by employing our expertise. Thanks to our wide range of experiences, we have the unique ability to see the wider picture when it comes to Web technology. If we find that an online tool works for one industry, we can identify its potential to bring success to another industry. Furthermore, with over 30 years of experience in the IT industry, our familiarity of the business allows for us to provide our customers with the most comprehensive Web services and support available. Our clients know that our services are done in house, so if there are ever any issues that need to be addressed, whether it involves hardware, software, programming, connectivity, or the updating of their sites, we have the means and resources to achieve an expedited resolve.In addition to experience, another key to our success is our commitment and dedication to providing the best possible customer service to our clients. While other companies claim to provide top-notch customer service, Americaneagle.com actually delivers customer service that is unparalleled in the industry.

Founded in 1978
Des Plaines, Illinois, USA
681 employees (125 in marketing)
68% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
276.8K
Monthly Google Ads Budget
$152.7K
Traffic Source Mix
Search
18.9%
Direct
71.9%
Referral
5.3%
Social
3.5%
Paid
0.3%

Headcount Trend

Current headcount: ~684

Marketing Team

Marketing Team Size
93 (14% of company)
Median Career Experience
11 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
3

Recent News