Paid Search Manager

Las Vegas, NV (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Lead Caesars Digital’s paid search and programmatic programs to scale performance across search and DSPs.

  • Own Caesars Digital’s Paid Search and Programmatic channels.
  • Must-have: deep channel mastery and AI-informed growth acceleration.
  • Standout: cross-functional partnership across Brand, CRM, Product, MarTech, and Analytics.

Job Description

Responsibilities

  • Own Caesars Digital’s Paid Search and Programmatic channels.
  • Drive scale, efficiency, and competitive edge through modern account structures, advanced automation, sharp optimization, and continuous experimentation across search, app search, and major DSPs.
  • Run a high-impact performance engine.
  • Partner closely with Brand, CRM/Lifecycle, Product, MarTech, and Analytics to maximize signal quality, cross-channel impact, and business results.

Requirements

  • deep channel mastery, strategic clarity, and operational pace—with a strong grasp of how AI reshapes search and programmatic, and a proven ability to accelerate growth in complex environments.
    Harrah's Cherokee Valley River logo

    Harrah's Cherokee Valley River

    An enterprise of the Eastern Band of the Cherokee Nation, Harrah's Cherokee Valley River Casino & Hotel is located in Murphy, North Carolina. We feature 50,000 square feet of gaming space with over 1,000 slots and 70 traditional table games, a five-outlet Food Market and a 300-room, full-service hotel.Know When to Stop Before You Start. ® Gambling Problem? Call 1-800-522-4700. Must be 21 years of age or older to gamble or enter the casino floor.

    Murphy, North Carolina, USA
    247 employees (16 in marketing)

    Traffic Signals

    Monthly Visitors
    7.6M
    Monthly Google Ads Budget
    $531.5K
    Traffic Source Mix
    Search
    30.6%
    Direct
    50.6%
    Referral
    15.8%
    Social
    0.6%
    Paid
    2.2%

    Headcount Trend

    Current headcount: ~247

    Marketing Team

    Marketing Team Size
    7 (3% of company)
    Median Career Experience
    14 years
    Median Tenure
    2 years