Paid Search Manager

Denver, CO (On-site)

$85K/yr – $120K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own multi-channel acquisition across search, social, and app ads in North America, coordinating a performance marketing program and leading a small team to push continual conversion growth with measurement discipline.

  • Own multi-channel acquisition across Google/Apple Search Ads, Meta, Snap, TikTok, Reddit, and X with budget discipline.
  • Lead cross-channel strategies and platform readiness to lift CAC/ROAS and drive conversions.
  • Manage a team of associates focused on campaign optimization and exploring new channels and features.

Job Description

Responsibilities - Join a growing Marketing team, supporting the execution of the performance marketing strategy across North America activity. - Oversee and coordinate paid search, paid social, and paid app activity across North American markets. - Manage activity across Google Ads, Apple Search Ads, Meta, Snap, TikTok, Reddit, and X. - Be accountable for all markets under remit, aiming to drive continual conversion growth. - Take day-to-day responsibility of key platforms, overseeing implementation and performance marketing strategy, with the aim of exceeding customer acquisition and retention goals. - Facilitate best-in-class campaign delivery across markets and channels. - Identify performance driving opportunities and formulate cross-channels strategies to achieve digital objectives. - Lead a team of associates to drive continuous campaign optimization and exploration of new channels, features, and opportunities. - Manage budget spend effectively in line with seasonality and digital objectives across core acquisition channels, providing justification for increases. - Conduct ad hoc analysis to resolve pain points and drive continuous improvement.
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bet365

At bet365, we are one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.Innovation thrives at bet365. We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. With endless opportunities for growth and collaboration, team members have the chance to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation - together, we’re redefining what’s possible!

Founded in 1905
Stoke-On-Trent, England, GBR
7.2K employees (666 in marketing)

Traffic Signals

Monthly Visitors
82.2K
Traffic Source Mix
Search
37.5%
Direct
45.1%
Referral
11.4%
Social
4.5%
Paid
1.3%

Headcount Trend

Current headcount: ~7.4K

Marketing Team

Marketing Team Size
536 (7% of company)
Median Career Experience
7 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
3

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