Responsibilities

• Develop and manage comprehensive paid search and Performance Max strategies that align with broader business goals and revenue targets.
• Exercise independent judgment in campaign planning, budget forecasting, and media investment decisions to meet ROAS and customer acquisition goals.
• Lead the architecture, implementation, and optimization of paid campaigns across Google Ads (Search, PMAX, YouTube, Shopping) and Bing, ensuring best practices in structure, bidding, and creative application.
• Evaluate and interpret campaign performance data to identify strategic opportunities and formulate testing roadmaps; adjust tactics and strategy based on learnings.
• Collaborate cross-functionally with analytics, CRM, and merchandising teams to interpret complex data sources and incorporate multi-touch attribution, LTV models, and audience insights into campaign strategy.
• Independently generate and present weekly and monthly reporting, inclusive of performance trends, strategic recommendations, and testing insights for leadership review.
• Partner with SEO and content leads to align paid and organic keyword strategies, influence content roadmap, and optimize user journeys across channels.
• Influence platform-level innovation and propose new initiatives to enhance media effectiveness and customer engagement.
• Stay informed on industry trends, Google Ads platform changes, and evolving best practices; proactively recommend policy or process updates accordingly.
• May be required to work extended hours, evenings, weekends, or holidays based on business needs and campaign requirements.

Requirements

• Bachelor\'s Degree (BA) from four-year college or university, or four or more years of related experience and/or training, or equivalent combination of education and experience.
• Mandatory certifications: Google Ads Search Certification, Google Ads Shopping Certification, Microsoft Advertising Search Certification, and Microsoft Advertising Shopping Certification.
• Four or more years in paid search, ideally in-house or agency
• Expert in Google Ads, Performance Max, and Google Analytics
• Google Ads & Microsoft certification
• Strong analytical and Microsoft Excel skills
• Excellent communication and presentation skills

Preferred

• Google Ads Measurement Certification
• Google Ads Display Certification
• Google Ads Video Certification
• Google Merchant Center Fundamentals
• Google Analytics Certification (GA4)
• Microsoft Advertising Native & Display Certification
• Search Ads 360 Certification
• Experience with feed management platforms (e.g., Feedonomics, Productsup, GoDataFeed) for optimizing product feeds for Google and Microsoft Shopping campaigns
• Luxury travel experience a plus