Responsibilities

• Lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests
• Target customers, create compelling and engaging ads with our creative team and deliver outstanding communication, service and campaign performance for our clients
• Execute paid digital media campaigns on networks like Google, Bing and more, including planning, implementation, monitoring, optimization, analysis and reporting
• Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
• Communicate campaign performance to clients using real-time data dashboards and reporting tools, and outline a clear road-map for the future
• Analyze performance data and provide synthesis, interpretation and appropriate action plans based on conclusions
• Continuously measure and optimize campaign performance while establishing benchmarks and recommending future tests
• Communicate with clients on all elements of the campaign, including planning, performance, and project status
• Prepare reports and present results to clients and management
• Maintain up-to-date knowledge of best practices and strategies in advertising networks

Requirements

• 5+ years of performance marketing experience required, specifically an emphasis on paid search
• Experience in scaling/increasing campaign spends while maintaining or improving KPIs
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
• Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
• Ability to work in a fast-paced environment while managing time effectively

Benefits

• 100% Remote Work
• Medical, Prescription, Dental, & Vision Insurance Benefits
• Life and Accident Insurance Plans
• Short and Long Term Disability Plans
• Employee Assistance Programs
• Family Forming Plans
• Cigna Secure Travel
• Health Savings Account (HDS)
• Health Care Flexible Spending Account (FSA)
• Limited Purpose FSA
• Dependent Care FSA
• Access to MetLife Legal Plan Services
• 401k Match Plans
• Commuter Transportation Benefits
• Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace
• Paid Holidays
• Flexible / Numerous PTO Days
• Volunteer Days
• Free Company Lunches
• Half-Day Fridays All Year (Not Just in the Summer!)ook? (typo) and New MacBook Pros and Additional Monitor on Your First Day? (Keep as-is)