Responsibilities

• End-to-end paid search strategy on Google Ads and Microsoft Ads for B2B clients.
• Build, launch, and optimize full-funnel programs tied to pipeline and revenue goals.
• Manage monthly budgets of $10K to $100K+ and drive ROAS, CPL, CAC targets.
• Own structured testing across keywords, creatives, audiences, bidding, and campaign structures.
• Capture commercial-intent and bottom-funnel demand; identify cross-sell opportunities in organic accounts.
• Integration with Organic Growth: align paid search with SEO, GEO, and content data for competitive edge.
• Use AI tools for campaign optimization, ad copy, and workflow automation.
• Define onboarding/offboarding procedures and implement QA and risk controls.
• Establish billing/invoice flow with the Financial Controller.

Requirements

• 4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context
• 2+ years in an agency setting, managing multiple client accounts
• Experience building a paid search function from scratch at an agency
• Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing
• Proven experience managing $10K to $100K+ monthly budgets with direct accountability
• Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution
• Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration via paid search
• Daily use of AI tools (ChatGPT, Claude, Gemini) for optimization and automation
• Self-directed operator with autonomy and outcome-driven mindset
• Track record of meeting ROAS and CPL/CAC targets across client book
• 2+ case studies with quantified results within 6 months