Paid Search Analyst at Crate & Barrel | Northbrook, IL | $60K/yr – $80K/yr

Crate & Barrel

Paid Search Analyst

Northbrook, IL (Hybrid)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end paid search programs for Crate & Barrel’s ecommerce, owning Search, Shopping, and PMAX execution with optimization, measurement, and cross-functional alignment.

Own end-to-end setup and ongoing optimization of Search, Shopping, and PMAX campaigns.
Must-have: 2+ years in SEM/Paid Search with hands-on Google Ads and enterprise budgets.
Standout: Cross-functional collaboration with Martech, Feed, SEO, and Merchandising to align paid with omnichannel goals.

Job Description

Responsibilities

Own the end-to-end setup of Search, Shopping, and PMAX campaigns, ensuring clean execution and ongoing optimization of bids, creative and targeting strategies
Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting KPIs (ROI, CPA)
Partner with Martech and Feed management team to ensure product feeds are optimized, error-free, and driving maximum visibility for high-priority categories
Support internal weekly and monthly performance shareouts, moving beyond "what happened" to "why it happened" and identifying "what we do next" using MMM, Adobe and platform insights
Execute A/B tests and Experiments (structure, bidding signals and strategies, copy and creative) to improve efficiency and incrementality of our programs
Support measurement team with geo lift testing to inform MMM
Partner closely with SEO, eCommerce, and Merchandising teams to ensure search coverage aligns with organic trends, site inventory, and broader business priorities

Requirements

2+ years of hands on experience in SEM/Paid Search (Agency or In-house)
Bachelor’s degree in Marketing, Advertising, Economics, or an analytical field (or equivalent work experience)
Retail or ecommerce experience, omnichannel a plus
Knowledge of feed-based advertising and optimizing for high-value, omni-channel outcomes
Agency or Brand experience managing mid-to-large scale Paid Search budgets (enterprise-level experience preferred)
Proficiency in Excel (VLOOKUPs, pivot tables, and data modeling)
High-level "hands-on-keys" proficiency in Google Ads and Bing Ads; experience with SA360, Apple Search Ads, or Adobe Analytics is a major plus
Proven expertise in Search and Shopping execution, including a deep understanding of auction dynamics, PMAX asset groups, and automated bidding signals
Solid understanding of the technical side of search, including Google Merchant Center, tracking pixels, and the impact of 1P data on bidding algorithms
A proven ability to turn raw data into actionable insights; advanced Excel expertise (Pivot Tables, VLOOKUPs/XLOOKUPs) is non-negotiable
A passion for proving value through structured experiments and a curiosity to find the "why" behind changes in search volume or CPCs
Sharp focus on QA and the ability to pivot between high-level project tasks and granular keyword-level adjustments without losing accuracy
A genuine interest in how Paid Search fits into the total omnichannel funnel and a desire to learn from a senior-led team

Preferred

SA360, Apple Search Ads, or Adobe Analytics experience (major plus)
enterprise-level Paid Search budget management experience preferred

Crate & Barrel

3.2 Glassdoor

At Crate & Barrel, we help people build a home with purpose. Founded in 1962, Crate & Barrel Holdings (CBH) is an industry-leading home furnishings specialty retailer, including the brands Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel retail and direct marketing, we believe in the experience of physical stores and embracing the customer experience by offering inspired living across all of our platforms. From curated product sourcing and production to custom delivery and set-up in more than 90 countries, our 7,500 talented associates form the dynamic teams that keep our company running and growing.Today, Crate & Barrel Holdings is owned by the Otto Group, a Hamburg, Germany based global family of retailers and retail-related service providers focused on digital innovation, technology, sustainability and corporate responsibility. We operate more than 100 stores throughout the U.S. and Canada, and hold international franchise locations in nine countries, including six franchise eCommerce platforms.To learn more about Crate and Barrel, visit www.crateandbarrel.com.To become a part of our family of brands, visit our careers site at www.jobs.crateandbarrel.com and www.jobs.cb2.com

Founded in 1962

Northbrook, Illinois, USA

6.3K employees (1,423 in marketing)

www.crateandbarrel.com

47% recommend to a friend

40% CEO approval