Paid Performance Marketing Manager

Responsibilities

• As a Paid Performance Marketing Manager, you will lead the development and execution of paid media strategies across Paid Search, Paid Social and Affiliate channels, ensuring activity delivers against traffic, revenue and return on investment targets.
• Working closely with agency partners, you'll identify optimisation opportunities, oversee campaign execution and ensure budgets are invested effectively to maximise commercial performance.
• You'll manage forecasting, planning and performance reporting across paid media channels, using data and insights to inform decision-making and drive continuous improvement.
• By analysing metrics such as CTR, CPC, ROAS and conversion rates, you'll identify opportunities to improve efficiency and profitability whilst providing clear recommendations to stakeholders across the business.
• Working collaboratively with Marketing, Commercial, Data and Trading teams, you'll align paid media activity with wider business objectives, ensuring campaigns support key trading events, promotional activity and product launches.
• You'll also partner with agencies and technology providers to develop testing roadmaps, implement best-in-class tracking solutions and explore new opportunities across emerging platforms and technologies.
• As the subject matter expert for paid performance marketing, you'll stay ahead of industry trends, platform developments and changes in consumer behaviour, helping to shape future strategy and maintain a competitive advantage.
• You'll build strong relationships with key partners, including major platform providers, and play an important role in driving innovation and long-term digital growth.

Requirements

• Proven experience managing Paid Search, Paid Social and/or Affiliate Marketing campaigns within an e-commerce environment.
• Strong knowledge of platforms such as Google Ads, Search Ads 360, Google Merchant Centre and Microsoft Ads.
• Experience managing agencies, external partners and significant paid media budgets.
• Highly analytical and commercially minded, with the ability to translate complex performance data into actionable insights.
• Excellent communication and stakeholder management skills, with the ability to build strong relationships across internal teams and external partners.