Paid Media Strategist (Search & Social) at OuterBox | USA | $55K/yr – $75K/yr

OuterBox

Paid Media Strategist (Search & Social)

USA (Remote)

$55K/yr – $75K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel paid media strategy and execution for agency clients, focusing on lead generation and ROI across Google, Microsoft, Meta, and LinkedIn.

Must-have: 2+ years of paid search/social experience at an agency with client-facing work.
Standout: Ability to translate client priorities into data-driven campaigns and present strategy clearly in client calls.

Job Description

Responsibilities

Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and Social platforms such as Meta & LinkedIn, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes.
Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients.
Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients.
Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends.
Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization.
Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals.
Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns.
Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies.

Requirements

Minimum 2 years of paid search and social experience in Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads
Experience at a digital marketing agency with client-facing experience
Experience in Google Analytics and Looker Studio
Critical thinking, problem-solving, and troubleshooting skills
Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing
Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
Customer service experience where you managed client relationships or had an influence on customer experience
Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
Consultative, analytical background through agency or client freelance contracts
Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness

Nice To Have

Experience in Google Shopping strongly preferred
Utilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectiveness

OuterBox

At OuterBox, we believe growth is oxygen. We think outside the box to grow our clients' businesses through digital marketing. Growth is the backbone of every client partnership and the power behind maintaining a solid team. We're a top-rated performance marketing agency offering website design and development, SEO, paid media, CRO, email marketing, eCommerce strategies, marketing analytics, and more. Since 2004, we've helped hundreds of B2B and B2C businesses grow their revenue and operations. We've also helped nurture digital marketing experts through various career stages.We're all in, all the time. That means we pour our integrity, strategies, hard-earned industry know-how, and genuine care for your success (client or team member) into everything we do. We deliver what your business needs to thrive online, driving leads and revenue. And when you're part of the OuterBox team, you know you're at a place that celebrates your uniqueness and supports your professional development. So whether you're a future client or team member, you get the picture—at OuterBox, we deliver results-driven online marketing with a people-first culture that grows business revenue.

Founded in 2004

Akron, Ohio, USA

347 employees (173 in marketing)

www.outerbox.com