Paid Media Strategist - Schwarzkopf at Henkel | Culver City, CA | $85K/yr – $110K/yr

Henkel

Paid Media Strategist - Schwarzkopf

Culver City, CA (Hybrid)

$85K/yr – $110K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media strategy and messaging across search, display, programmatic, and social while building a robust tracking ecosystem for full visibility.

Platform & Creative Strategy: Align Meta and Google Ads campaigns with messaging and ad formats across carousel, video, story, and collection ads.
Campaign Analytics & Optimization: Analyze performance data and provide actionable insights to improve ROI and conversions.
Tracking & Attribution: Lead tracking system implementation and expand tracking capabilities across channels and partners.

Job Description

Responsibilities

Develop and implement paid advertising strategies across various digital channels, including search, display, programmatic, and social media in collaboration with our digital agency partner
Collaborate with internal teams and external partners to develop compelling ad edits and messaging
Analyze campaign performance data and provide insights and recommendations for optimization
Monitor industry trends and best practices to stay ahead of the competition
Support the Head of Digital Marketing in setting creative platform strategy, creating shot lists for shoots and working with post production on platform adjustments and edits
Lead tracking system implementation (UTMs, pixels, etc.), having robust knowledge on tracking ecosystems and how to expand tracking capabilities
Platform-Specific, Meta (Facebook & Instagram): Partner with internal teams and agency partners to inform the creative strategy for Meta campaigns, including carousel, video, story, and collection ads
Provide guidance on audience considerations, messaging frameworks, and creative best practices to support engagement and conversion goals
Google Ads: Contribute to the strategic development of search and display campaigns by advising on keyword intent, ad copy themes, and creative approaches that align with performance objectives

Henkel

4.4 Glassdoor

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands.Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace.Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of about 47,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.Imprint: http://www.henkel.com/imprintData Privacy: https://www.henkel.com/data-protection-statement-social-media

Düsseldorf, North Rhine-Westphalia, DEU

40K employees (3,697 in marketing)

www.henkel.com

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