Paid Media Strategist

USA (Remote)

$60K/yr – $70K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own paid media execution across multiple platforms with a focus on lead quality, ROAS, and scalable growth for client portfolios.

  • Multi-channel Campaigns: Own planning, execution, and optimization across Google, LSA, Microsoft, Meta, and other relevant platforms.
  • Measurement & Optimization: Translate data into actionable improvements for lead quality, conversion rates, and ROAS.

Job Description

Responsibilities
  • Develop, execute, manage, and optimize paid media campaigns across Google Ads, Local Service Ads (LSA), Microsoft, Meta, and other relevant platforms
  • Monitor campaign pacing and budget allocation to ensure efficient spend and alignment with monthly and quarterly performance goals
  • Analyze campaign performance data and proactively implement strategic optimizations to improve lead quality, conversion rates, return on ad spend (ROAS), and overall account performance
  • Track, measure, and report on key performance indicators (KPIs), providing actionable insights and recommendations to drive continuous improvement
  • Conduct competitive and market research to identify opportunities, emerging trends, and strategic advantages for clients
  • Manage a portfolio of multiple client accounts, ensuring consistent performance, timely execution, and a high level of service
  • Communicate campaign results, strategic recommendations, and performance insights clearly to clients and internal teams
  • Collaborate with Client Success, SEO, and other internal teams and stakeholders to support integrated marketing strategies and client objectives
  • Mentor and support junior team members through training, guidance, and knowledge sharing
  • Stay current on industry trends, platform updates, and paid media best practices
  • Additional duties and special projects as assigned by management
RYNO Strategic Solutions, LLC logo

RYNO Strategic Solutions, LLC

We provide digital marketing strategies designed to scale yourhome-services business - from HVAC to plumbing, electrical, andmore. As a Google Premier Partner, our home-services experienceand custom-tailored campaigns make us the best at what we do.

Founded in 2007
Phoenix, Arizona, USA
189 employees (80 in marketing)

Traffic Signals

Monthly Visitors
18.6K
Monthly Google Ads Budget
$203.6K
Traffic Source Mix
Search
33.1%
Direct
49.1%
Referral
10.6%
Social
5.5%
Paid
1.4%

Headcount Trend

Current headcount: ~189

Marketing Team

Marketing Team Size
64 (34% of company)
Marketing Roles Posted (Last 30 Days)
1