Paid Media Strategist

Responsibilities

• Plan, launch and optimize paid social and display campaigns on Meta, Pinterest, TikTok, YouTube and programmatic channels
• Manage and pace budgets across channels against revenue, ROAS and new-customer targets
• Build audience strategy across prospecting, lookalikes, retargeting and catalog/dynamic product ads
• Write creative briefs and run structured tests to find and scale the best-performing ads
• Keep Meta Pixel, Conversions API and product catalog feeds accurate
• Measure and report performance, including how paid media contributes to revenue
• Work with paid search, creative, merchandising and sales to line up campaigns with promotions and business goals

Requirements

• 4+ years managing paid social, with Meta as your primary platform, ideally for e-commerce or DTC
• Experience managing significant monthly budgets with direct accountability for ROAS and revenue
• Expert-level knowledge of Meta Ads Manager, Advantage+ campaigns, catalog ads and audience strategy
• Clear communication with people who aren’t marketers
• Innovative problem solver mindset
• Self-starter mindset with the ability to take ownership of numerous, fast-moving projects
• A data-driven mindset with outstanding analytical skills

Preferred

• Experience in home furnishings and/or high ticket items

Benefits

• Medical, dental & vision insurance
• Life insurance
• 401k, with a 4% match
• Paid vacation, sick leave, holidays
• Paid parental leave
• Employee discounts
• Annual financial planning session with Morgan Stanley