Responsibilities

• Execute paid digital marketing campaigns across LinkedIn, display advertising, YouTube, and other paid media channels.
• Coordinate campaign setup, trafficking, quality assurance testing, and launch activities with internal teams and agency partners.
• Configure audiences, campaign settings, implementation tracking, and creative asset management activities.
• Deploy localized versions of global advertising campaigns across priority regions.
• Manage creative rotations, budget pacing requests, and day-to-day campaign activities.
• Monitor campaign pacing, delivery, and key performance metrics while preparing recurring performance reports.
• Gather requirements, track action items, and coordinate deliverables for campaign planning activities.

Requirements

• Education: Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field.
• Experience: 3+ years of experience in digital marketing, paid media, marketing operations, or campaign execution.
• Quantitative and analytical application of numbers, data, and marketing metrics.
• Experience analyzing campaign reporting and marketing performance data to identify trends, measure results, and recommend optimizations.
• Experience supporting digital marketing campaigns across one or more paid media platforms, including LinkedIn, Google Ads, Meta, YouTube, DV360, or similar platforms.
• Utilization of Microsoft Excel and marketing analytics or reporting tools.

Preferred

• Ability to work in a geographically dispersed team across a multi-functional organization.
• Initiative to advance projects with limited direction.
• Adaptability and willingness to learn new digital marketing platforms, tools, and best practices.
• Commitment to achieving goals and meeting deadlines.
• Attention to detail and delivery of high-quality work.
• Organizational skills to manage multiple projects while maintaining attention to detail.
• Ability to listen, learn, and incorporate feedback and mentoring.

Benefits

• In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.