Paid Media Specialist

Chicago, IL (On-site)

Salary Not AvailableMid Level3+ years expPart time

Posted 5 months ago

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Job Summary

The role leads planning, building, and managing end-to-end paid media campaigns across Google, Meta, and YouTube, with emphasis on data-driven optimization and cross-functional collaboration. You’ll work on budgeting, bidding, targeting, and creative guidance to maximize ROI, while staying current on industry trends. The position requires several years of hands-on experience and a strong ability to translate analytics into actionable growth opportunities.

Job Description

Responsibilities

  • Plan, build, and manage end-to-end paid media campaigns across Google Ads, Meta Ads, and YouTube.
  • Set and manage budgets, bidding strategies, audience targeting, and ad placements.
  • Implement full-funnel strategies, including prospecting, retargeting, and conversion optimization.
  • Monitor campaign performance daily, making real-time adjustments to improve ROI.
  • Conduct A/B testing on creatives, copy, and landing pages.
  • Prepare and present performance reports with actionable insights.
  • Provide strategic guidance on ad creative and messaging based on performance data and industry trends.
  • Collaborate closely with our graphic designer and video production team to bring high-converting assets to life.
  • Offer input on creative formats, hooks, and concepts for static, carousel, video, and UGC-style ads.
  • Lead the paid media division, owning the results and driving innovation.

Requirements

  • 3+ years of hands-on experience managing paid media campaigns across Google, Meta, and YouTube
  • Strong track record of driving measurable results (e.g., ROAS, CPL, CPA, etc.)
  • Proficient in Google Ads Manager, Meta Business Suite, and YouTube Ads (via Google Ads)
  • Deep understanding of audience segmentation, pixel tracking, UTM implementation, and conversion APIs
  • Data-driven mindset with proficiency in interpreting analytics dashboards (Google Analytics, Meta Insights, etc.)
  • Experience in creative collaboration and offering feedback on design/video content
  • Excellent communication skills, both written and verbal
  • Agency experience preferred but not required

Preferred

  • Agency experience preferred but not required
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Link Creative

Link Creative is a cutting-edge, digital growth and modern marketing agency committed to empowering visionary businesses and brands. We combine the resources and culture of an in-house marketing team with the strategic advantages of an agency model. Our primary mission is to elevate each client’s social presence, bolster their credibility, and drive long-term growth. At Link Creative, we don’t just provide services; we build enduring relationships that feel like family, dedicated to helping you achieve your goals, vision, and financial aspirations.At Link Creative, we go beyond the status quo to become your dedicated digital growth partner. We take immense pride in our role as collaborators and innovators, working closely with you to understand your unique business challenges and opportunities. Our approach involves crafting tailored strategies that not only address immediate needs but also anticipate future trends. We are invested in your success, leveraging our expertise to drive meaningful growth and foster long-term brand evolution. Our unique approach allows us to deliver personalized, effective solutions that are flexible and responsive to the ever-evolving digital landscape. By leveraging the latest tools and techniques, we enhance your online presence and build your brand’s credibility. The focus at Link Creative is on ensuring you stand out in a competitive market and achieve sustainable success, always with an eye on long-term growth and continuous improvement.At Link, we are dedicated to fulfilling the potential of every business owner’s goals, vision, and financial capacity. When you work with Link, it is not just our duty to provide you with the services we offer, but to extend a relationship that feels like family.

Founded in 2023
Chicago, Illinois, USA
5 employees (6 in marketing)

Traffic Signals

Monthly Visitors
68
Traffic Source Mix
Search
46.1%
Direct
32.3%
Referral
13.8%
Social
4.9%
Paid
1.5%

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
5 (100% of company)