Responsibilities

• Develop and implement paid media strategies across multiple platforms such as Google Ads, Bing, Meta, LinkedIn, and more.
• Monitor and analyze campaign performance using tools such as Google Analytics, Google Ads, and other analytics platforms.
• Optimize campaigns for maximum effectiveness, tracking KPIs to ensure targets and ROI are met.
• Work closely with the marketing team to align paid media strategies with overall marketing goals.
• Stay up-to-date on industry trends, platform updates, and best practices in paid media advertising.
• Collaborate with the creative team to develop compelling ad copy and visuals.

Requirements

• 1-3 years of experience in paid media campaign management and optimization.
• Bachelor's degree in Marketing, Advertising, or a related field.
• Knowledge of best practices in paid media strategy, implementation, and optimization.
• Proficiency with advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Ability to analyze campaign performance data and make data-driven recommendations.
• Strong problem-solving and communication skills.
• Ability to work effectively in a fast-paced, deadline-driven environment.