Paid Media Specialist

San Diego, CA (On-site)

$50K/yr – $65K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media strategy and optimization for a growing agency across Google, Meta, LinkedIn, and more to meet ROI targets.

  • Own end-to-end paid media campaigns across Google Ads, Facebook/Meta, LinkedIn, and others.
  • Must-have: 1–3 years of paid media management and a data-driven optimization mindset.
  • Standout: Collaboration with marketing and creative teams to deliver compelling ad assets.

Job Description

Responsibilities

  • Develop and implement paid media strategies across multiple platforms such as Google Ads, Bing, Meta, LinkedIn, and more.
  • Monitor and analyze campaign performance using tools such as Google Analytics, Google Ads, and other analytics platforms.
  • Optimize campaigns for maximum effectiveness, tracking KPIs to ensure targets and ROI are met.
  • Work closely with the marketing team to align paid media strategies with overall marketing goals.
  • Stay up-to-date on industry trends, platform updates, and best practices in paid media advertising.
  • Collaborate with the creative team to develop compelling ad copy and visuals.

Requirements

  • 1-3 years of experience in paid media campaign management and optimization.
  • Bachelor's degree in Marketing, Advertising, or a related field.
  • Knowledge of best practices in paid media strategy, implementation, and optimization.
  • Proficiency with advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
  • Ability to analyze campaign performance data and make data-driven recommendations.
  • Strong problem-solving and communication skills.
  • Ability to work effectively in a fast-paced, deadline-driven environment.
Kanbar Digital, LLC logo

Kanbar Digital, LLC

Kanbar Digital is a digital marketing agency based in San Diego. We are committed to helping companies grow their marketing presence and achieve greater sales. We have experience helping dozens of clients improve their digital marketing strategies, expand their reach and engage more customers.

San Diego, California, USA
20 employees (18 in marketing)

Traffic Signals

Monthly Visitors
381
Traffic Source Mix
Search
33.9%
Direct
41.9%
Referral
12.7%
Social
9.5%
Paid
1%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
17 (85% of company)
Median Career Experience
7 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1