Paid Media Specialist at JustFab | El Segundo, CA | $70K/yr – $75K/yr

JustFab

Paid Media Specialist

El Segundo, CA (Hybrid)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive paid media strategy and execution across platforms to hit CAC/CPA targets and scale campaigns for JustFab.

Own end-to-end paid media campaigns across Google, Meta, TikTok, and emerging channels.
Must-have: 3+ years in paid media with strong analytics and optimization.
Standout: Cross-functional testing, real-time optimization, and collaboration with creative and merchandising teams.

Job Description

Responsibilities

Build, launch, and manage media campaigns across major platforms including Google, Meta, TikTok, Snapchat, Pinterest, and other emerging channels, with the ability to quickly learn and adopt new platforms
Strong understanding of acquisition and bottom-funnel metrics
Optimize campaigns to achieve CAC/CPA targets and spend goals in alignment with overall financial plan
Monitor paid media performance in real time, identify emerging trends, and quickly capitalize on opportunities or address performance declines
Identify opportunities to test new ad formats, placements, audience strategies, and emerging platform features
Develop and manage structured testing roadmaps
Continuously iterate on testing frameworks to improve efficiency, scale, and overall campaign performance
Troubleshoot campaign, tracking, or performance issues and partner with internal teams to resolve them quickly
Analyze data from platform UIs, internal dashboards, and tools such as Tableau and Amplitude to understand performance drivers, actionable insights and recommend strategic improvements
Translate findings from marketing mix modeling platforms into actionable media optimizations
Share key learnings and performance updates with internal team and stakeholders

Requirements

3+ years of work experience in paid media or advertising
Four-year degree in business, marketing, journalism or a related discipline
Excellent analytical and troubleshooting skills, including intermediate to advanced skills in Excel and/or Google Sheets
Proven ability to multi-task and deliver exceptional results in fast-paced, dynamic environments
Must possess curiosity, self-motivation, and a high level of attention to detail
Strong written/verbal communication and presentation skills

Preferred

Ecommerce or subscription experience is a plus
Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

JustFab

For over a decade, JustFab has served as the ultimate destination for trend-relevant and affordable fashion. It's the ultimate membership for the shoe fanatic, value shopper, trend seeker and stylish kid too! With 1.4 million members all over the world and more than 72 million pairs of shoes sold, we’re proud to offer our VIPs exclusive access to shop multiple brands including JustFab, ShoeDazzle, FabKids and more, all in one place.

Founded in 2010

El Segundo, California, USA

138 employees (43 in marketing)

www.justfab.com