Paid Media Specialist

USA (Remote)

$60K/yr – $70K/yrIntern/New Grad, Entry Level1+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

  • Manage search and paid social campaigns across assigned clients.
  • Conduct KPI discovery, keyword research, and competitor analysis for SEM campaigns.
  • Implement audience segmentation and manage bidding strategies.
  • Execute, optimize, and report on campaigns to achieve client objectives (fundraising, engagement, advocacy, lead generation).
  • Support day-to-day media buying across assigned accounts.
  • Monitor campaign pacing to ensure alignment with approved budgets.
  • Maintain accuracy in setup, tracking, and reporting.
  • Partner with creative and technical teams to implement campaign requirements.
  • Apply digital advertising trends and best practices to improve performance.
  • Operate effectively within a remote, collaborative team environment.

Requirements

  • Google Ads (Search, Display, and Video certifications current)
  • Microsoft Ads
  • Paid Social
  • Programmatic
  • High school diploma or GED required; bachelor's degree in marketing or related field preferred.
  • Experience analyzing campaign data and performance metrics.
  • Working knowledge of digital advertising platforms, SEM principles, audience targeting, and performance KPIs.
  • Strong analytical capability with proficiency in Excel or Google Sheets.
  • Clear written and verbal communication skills.
  • Ability to manage multiple campaigns simultaneously with strong attention to detail.
  • Ability to manage budgets, prioritize tasks, and work independently in a remote team environment.

Benefits

  • Competitive salaries + quarterly recognition program
  • Work-life balance + 100% remote workforce
  • Excellent benefits including Health, Dental, and Vision plans, Disability and Company Paid Life Insurance!
  • Flexible PTO Policy + Paid Parental Leave
  • 401k and company match
  • Oh, and don’t forget - You're working with clients who are making a positive difference in the world.
AGP (Allegiance Group & Pursuant) logo

AGP (Allegiance Group & Pursuant)

Allegiance Group + Pursuant is a leader in nonprofit fundraising, marketing, and technology. Rooted in analytics, we develop and deploy strategies that ignite action and amplify results. We bring together more than 220 of the best strategists, fundraisers, developers, creatives, and analysts to help nonprofits and associations grow strategically and smartly with integrated digital and direct mail campaigns, award-winning websites and mobile apps, and custom fundraising software and loyalty programs. Allegiance Group + Pursuant believe our work together can create positive and transformative change, moving missions forward by educating, advocating, and inspiring supporters.

Founded in 2017
Fargo, North Dakota, USA
135 employees (40 in marketing)

Traffic Signals

Monthly Visitors
11.8K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
29.5%
Direct
49.3%
Referral
11.3%
Social
7.9%
Paid
1.2%

Headcount Trend

Current headcount: ~135

Marketing Team

Marketing Team Size
29 (21% of company)

Funding

Last Raise
Series Unknown, 8 years ago