Paid Media Senior Manager at Samsung India | New York City, NY | $180K/yr – $210K/yr

Samsung India

Paid Media Senior Manager

New York City, NY (On-site)

$180K/yr – $210K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own paid media strategy and end-to-end execution across LinkedIn, Google, and programmatic channels for B2B pipeline growth.

Growth Engine: Lead channel strategy, budget pacing, and testing across search, social, programmatic, and content syndication.
Audience & Experiments: Build targeting for decision makers and run structured A/B tests to guide creative, copy, and spend decisions.
Cross-Functional Collaboration: Align with Marketing Ops, Sales, and Brand to ensure tracking, attribution, and messaging consistency.

Job Description

Co-develop paid media strategy, bringing channel expertise and performance data to inform how and where we invest across paid search, paid social, programmatic display, and content syndication
Own end-to-end campaign execution across all paid channels, driving account penetration, pipeline influence, and engagement across the buying committee
Manage the paid media budget, track pacing, flagging reallocation opportunities, and making data-backed recommendations on spend distribution across channels
Develop audience segmentation and targeting strategies to reach advertising decision-makers
Lead structured A/B testing across creative, copy, audiences, and formats; translate results into channel strategy recommendations and budget decisions
Partner with Marketing Ops and other teams to maintain clean campaign tracking, UTM hygiene, Salesforce integration, and accurate attribution
Collaborate with the Brand/Creative team on ad creative development and ensure messaging alignment across channels
Manage external agency relationships where applicable, serving as day-to-day lead on deliverables and performance
Build and maintain performance dashboards and contribute to weekly and monthly demand gen reporting, surfacing insights that shape broader program strategy

7-10 years of hands-on paid media experience with at least 4+ years in B2B demand generation
Demonstrated experience co-owning or contributing to paid media strategy with a track record of results against pipeline and account engagement goals
Deep expertise in LinkedIn Campaign Manager; strong command of its full ad product suite and a clear POV on what drives B2B performance
Solid proficiency in Google Ads and Microsoft Advertising, including search campaign management, smart bidding, and audience targeting
Comfort with shared budget ownership and able to track pacing, model scenarios, and make spend recommendations with confidence
Passion for staying up to date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth
Self-starter with an entrepreneurial mind-set; thrives in lean, fast-moving environments and brings proactive thinking to both strategy and execution
Strong communicator who can engage credibly with senior stakeholders, Sales partners, and cross-functional teams

Regular full-time employees have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.

Samsung India

3.7 Glassdoor

Welcome to the official Samsung India LinkedIn page - a place to discover the latest Samsung brand stories, events, innovative technologies, and more.For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span across TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.

Founded in 2012

Gurugram, Haryana, IND

6.8K employees (230 in marketing)

samsung.com/in

64% recommend to a friend

64% CEO approval