Responsibilities - Develop strategic paid media plans aligned with business objectives, customer behavior, and marketing goals. - Execute and manage digital advertising campaigns across channels including - Search, Social, Display, Programmatic, Video, OTT/CTV, LinkedIn, and emerging media platforms. - Manage media budgets and optimize investments to maximize campaign performance and ROI. - Analyze campaign performance and present results in a clear, concise, and actionable manner. - Interpret and analyze complex datasets to identify trends, opportunities, and areas for optimization. - Leverage data science methodologies, predictive analysis, audience modeling, and advanced analytics to enhance media planning, campaign performance, audience targeting, and overall marketing effectiveness. - Process, cleanse, and verify the integrity of data used for analysis and reporting. - Assist account managers and the central marketing team with understanding campaign performance, audience insights, and reporting. - Build audience targeting strategies utilizing first-party data, CRM insights, ZoomInfo audiences, LinkedIn Marketing Solutions, and platform-specific targeting capabilities. - Develop and execute account-based marketing (ABM) and lead generation strategies using audience enrichment, intent data, and advanced targeting methodologies.