Responsibilities

• Use case requirements development. Partner with Paid Media subject matter experts to identify high-value opportunities for agentic transformation and translate business needs into clear technology and success requirements.
• Deployment management. Drive project updates on a daily, weekly, monthly and quarterly cadence; Partner closely with Technology to enable agents to move effectively from concept to pilot into production.
• Governance and controls. Partner with stakeholders to establish appropriate controls, documentation and governance of agentic capabilities
• Adoption and change management. Support in adoption across Paid Media teams through training, documentation and feedback loops ensuring capabilities translate into measureable changes in how teams work.
• Performance & Continuous improvement. Develop KPIs and measure success of the program; Capture and prioritize enhancements as agents and media workflows evolve.

Requirements

• 4–7 years of experience in paid media or digital marketing.
• Strong project management skills with demonstrated experience leading complex initiatives across multiple teams and stakeholders.
• Knowledge of Paid Search, Programmatic, Social and Media Campaign Planning.
• Experience with campaign governance, approvals, risk and controls, ideally within a highly-regulated organization.
• Strong analytical and problem-solving skills, with advanced proficiency in Excel and comfort working with large datasets.
• Highly organized and detail-oriented, with the ability to manage multiple workstreams and deadlines simultaneously.
• Strong written and verbal communication skills, with the ability to work effectively across both technical and non-technical stakeholder groups.
• Demonstrated curiosity and willingness to learn emerging technologies and challenge existing ways of working.
• Bachelor’s/University degree required.

Preferred

• experience supporting AI, agentic AI, workflow automation or AI-enabled marketing solutions

Benefits

• medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
• Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.