Senior Paid Media Manager
AdMax Local
USA (Remote)
$90K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Paid Media Marketing Manager - Up to $110K + 10% Bonus - HYBRID
Los Angeles, CA (Hybrid)
$90K/yr – $110K/yrSenior Level5+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Build and own paid media growth across Google, Meta, TikTok, DSPs and affiliates with a strong bias to testing and measurement, spanning DTC and marketplace moves while weaving in brand and creative for performance wins.
- Growth engine ownership: end-to-end campaign planning, testing roadmaps, budgets, and platform expansion with CAC, ROAS, and revenue as the primary measures.
- Audience and testing discipline: audience strategy, prospecting and retargeting, suppression, and structured test-and-learn loops to lift efficiency.
- Cross-functional execution: collaborate with Brand & Creative, Analytics, and Ecommerce to align assets, tracking, and incentives across channels.
Job Description
Responsibilities
- Execute high-performing paid media campaigns across multiple digital channels
- Optimize programs against CAC, ROAS, and revenue growth targets
- Translate strategy into structured campaign plans, budgets, and testing roadmaps
- Partner cross-functionally to ensure creative, data, and execution are aligned
- Continuously improve performance through disciplined testing and analysis
- Plan, launch, and optimize paid media campaigns across platforms including Google, Meta, TikTok, DSPs, and affiliate networks
- Execute campaigns across DTC, marketplaces (including retail media), and upper and lower funnel initiatives
- Develop audience strategies including prospecting, retargeting, segmentation, and suppression
- Translate growth strategy into actionable campaign plans, budgets, and test-and-learn roadmaps
- Optimize campaigns against key metrics including CAC, ROAS, and revenue contribution
Requirements
- 5+ years of experience managing and optimizing paid media campaigns across digital platforms
- Strong background in performance marketing within a DTC or ecommerce environment
- Deep understanding of CAC, ROAS, attribution models, and performance measurement
- Experience building and executing audience strategies and structured testing frameworks
- Hands-on experience with platforms such as Google Ads, Meta, TikTok, DSPs, and affiliate channels
- Familiarity with analytics tools, pixel implementation, UTM tracking, and A/B testing
- Experience working cross-functionally with creative, analytics, and ecommerce teams
Preferred
- Experience managing agencies or external partners is a plus
- Exposure to emerging or non-traditional platforms (e.g., Reddit, Twitch, Discord) is a plus
Benefits
Signal & Strand
In a world of noise, we find the signal — the pulse of potential. We weave the strands of talent, vision, and purpose into organizations that endure. Blending intelligence with intuition, we honor the human art of connection at the heart of every great company.
Founded in 2025
