Responsibilities

• Develop and execute paid media strategies aligned with client goals, target audiences, and budgets
• Manage campaigns across platforms such as Meta, Google Ads, LinkedIn Ads, TikTok, Reddit, Amazon Ads, YouTube, display, and other digital advertising channels
• Conduct audience research, keyword research, competitive analysis, and platform planning to inform campaign strategy
• Build, launch, monitor, and optimize campaigns for awareness, traffic, lead generation, conversions, and e-commerce performance
• Manage campaign budgets, pacing, bid strategies, and media allocations to improve performance and efficiency
• Write or collaborate on ad copy, creative direction, asset requests, and testing plans
• Monitor campaign performance daily and make proactive adjustments to improve key metrics such as CTR, CPC, CPA, ROAS, and conversion rate
• Set up and review tracking, pixels, UTM parameters, conversion events, and reporting dashboards to ensure data accuracy
• Analyze results and provide actionable recommendations based on campaign insights and performance trends
• Prepare client-facing reports that clearly communicate outcomes, learnings, and next-step recommendations

Requirements

• 5+ years of experience managing paid digital media campaigns
• Hands-on experience with platforms such as Meta Ads Manager, Google Ads, LinkedIn Ads, and Amazon Ads
• Strong understanding of digital marketing metrics, attribution, tracking, and performance analysis
• Experience managing multiple campaigns and budgets across different clients or business lines
• Ability to translate data into insights and recommendations
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills
• Comfortable working independently in a fast-paced environment
• Proficiency in Google Analytics, Excel/Google Sheets, and ad platform reporting tools

Preferred

• Agency experience
• Experience with e-commerce and lead generation campaigns
• Proficiency with Google Tag Manager and conversion tracking setup
• Knowledge of A/B testing methodologies and landing page optimization
• Experience with programmatic, YouTube, social media platforms or additional paid channels
• Strategic thinking
• Analytical problem-solving
• Budget management
• Campaign optimization
• Communication and presentation skills

Benefits

• Health, dental, vision and life insurance available
• Company SIMPLE IRA plan available
• Paid sick leave in accordance with California law
• This role is full time and includes standard national holidays
• Flexible remote work with required daytime availability