Paid Media Manager

San Diego, CA (Hybrid)

$75K/yr – $85K/yrSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end paid media leadership for B2B SaaS clients, tying strategy to pipeline and revenue, while managing client relationships and project delivery across Google and LinkedIn with data-driven optimization.

  • Own strategy, performance and client-facing storytelling for revenue-driven campaigns.
  • Drive execution and testing with a PM mindset and AI-assisted tooling to speed insights.
  • Own cross-functional collaboration with specialists, and maintain tight client relationships and cadence.

Job Description

Responsibilities

  • Own Client Strategy & Performance – Develop and lead paid media strategies aligned to client pipeline and revenue goals
  • Manage and optimize campaigns across Google Ads and LinkedIn Ads, in coordination with the specialists team
  • Continuously identify opportunities to improve performance — not just maintain it
  • Use data to diagnose issues, uncover insights, and drive meaningful optimizations
  • Manage Client Relationships – Serve as the main point of contact for your accounts
  • Lead client calls, present performance insights, and guide strategic direction
  • Translate complex paid media concepts into clear, actionable insights
  • Build trust with marketing leaders through strong communication and results
  • Prepare and deliver high-impact client presentations that communicate strategy, value, and insights clearly to drive buy-in and decision-making
  • Drive Execution & Project Management – Own project management of campaigns, testing roadmaps, and deliverables through ClickUp

Requirements

  • 3+ years of hands-on paid media experience (Google Ads + LinkedIn Ads required)
  • Strong hands-on platform knowledge across Google Ads and LinkedIn Ads, with the ability to delegate effectively, step into the platforms when needed, and use AI tools to improve personal productivity and work quality
  • Proven track record managing budgets ($30k+/month) and driving real business results
  • Experience in B2B SaaS/tech or lead generation environments
  • Strong analytical skills - confident working with data to inform decisions
  • Excellent communication skills - able to simplify complex ideas for clients
  • Strong organization and project management skills (ClickUp or similar tools)
  • Ability to manage multiple clients, priorities, and deadlines without dropping details
  • High level of ownership and accountability for results

Preferred

  • Experience with Programmatic, Reddit Ads or additional paid channels
  • Familiarity with Google Tag Manager, tracking setup, or landing page optimization
  • Agency experience

Benefits

  • 401(k) with company matching
  • Unlimited PTO
  • Life insurance
  • Subsidized health, vision, and dental
  • Subsidized on-site parking
  • On-site office gym facilities
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Upgrow

We are an ROI-driven digital marketing agency, focused on results to help brands reimagine how they reach, message and engage through a data-based approach and with efficiency-boosting technology at the core.If you want acquisition marketing, pure and simple, we should talk. We offer SEO, SEM, social media marketing, web design, email marketing and lead generation. Complete end-to-end online growth solutions.Upgrow works with brands to create a highly customized conversion-optimized web design and complete digital marketing solutions. We focus on data-driven acquisition marketing channels that generate measurable results for our clients. Through use of marketing technology and deep experience we are able to scale up quickly, aggressively test and optimize, and identify new opportunities for growth with a complete understanding of digital marketing.

Founded in 2017
San Francisco, California, USA
24 employees (12 in marketing)

Traffic Signals

Monthly Visitors
36.8K
Traffic Source Mix
Search
45.2%
Direct
37.6%
Referral
10.7%
Social
4.9%
Paid
1.1%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
11 (46% of company)
Median Career Experience
10.5 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1