Paid Media Manager

San Diego, CA (Hybrid)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the growth engine for client paid media by shaping strategy, driving cross-channel execution, and turning data into revenue. You own relationship leadership with marketing leaders, and you push for continuous improvement through testing and AI-assisted optimization.

  • Client Strategy & Performance: steer pipeline-aligned paid media plans and optimize CAC to drive revenue
  • Client Relationships: be the single point of contact, present insights, and guide strategic direction
  • Execution & Optimization: manage campaigns, roadmaps, QA, and documentation while leveraging AI tools for speed and accuracy

Job Description

Responsibilities

  • Develop and lead paid media strategies aligned to client pipeline and revenue goals
  • Manage and optimize campaigns across Google Ads and LinkedIn Ads with specialists
  • Use data to diagnose issues and drive meaningful optimizations
  • Manage Client Relationships as the main contact; present performance insights and guide strategic direction
  • Translate complex paid media concepts into actionable insights
  • Build trust with marketing leaders through clear communication and results
  • Own project management of campaigns, testing roadmaps, and deliverables in ClickUp
  • Collaborate with Paid Media Specialists on builds, QA, and optimizations
  • Design and execute A/B tests across targeting, creative, and landing pages
  • Focus on pipeline, CAC, and revenue impact
Upgrow logo

Upgrow

We are an ROI-driven digital marketing agency, focused on results to help brands reimagine how they reach, message and engage through a data-based approach and with efficiency-boosting technology at the core.If you want acquisition marketing, pure and simple, we should talk. We offer SEO, SEM, social media marketing, web design, email marketing and lead generation. Complete end-to-end online growth solutions.Upgrow works with brands to create a highly customized conversion-optimized web design and complete digital marketing solutions. We focus on data-driven acquisition marketing channels that generate measurable results for our clients. Through use of marketing technology and deep experience we are able to scale up quickly, aggressively test and optimize, and identify new opportunities for growth with a complete understanding of digital marketing.

Founded in 2017
San Francisco, California, USA
24 employees (12 in marketing)

Traffic Signals

Monthly Visitors
36.8K
Traffic Source Mix
Search
45.2%
Direct
37.6%
Referral
10.7%
Social
4.9%
Paid
1.1%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
11 (46% of company)
Median Career Experience
10.5 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1