Responsibilities

• Plan, launch, and optimize GMV Max, Live GMV Max, and TikTok Ads Manager campaigns across awareness, consideration, and conversion objectives.
• Manage and scale upper-funnel and performance campaigns to drive measurable GMV growth for clients.
• Collaborate with clients and internal teams to develop full-funnel paid media strategies across TikTok (and other platforms such as Meta, YouTube, and Google).
• Provide actionable insights to brand partners and creators to improve ad performance, conversion, and customer acquisition efficiency.
• Own campaign analysis, reporting, and optimization to ensure client KPIs (ROAS, ROI, CPM, CTR, conversion rate, GMV) are met.
• Stay up-to-date on TikTok Shop and social commerce trends, new ad formats, and platform updates to maintain a competitive edge.
• Build and maintain strong client relationships by proactively communicating results, insights, and opportunities.
• Partner with strategy, operations, and creative teams to test new ad formats, creative concepts, and targeting tactics.

Requirements

• 3–5 years of hands-on paid media experience (agency or brand side), with TikTok Ads expertise strongly preferred.
• Proven ability to plan, execute, and optimize GMV Max and Live GMV Max campaigns to achieve measurable revenue outcomes.
• Experience running multi-platform paid media campaigns (Meta, Google, YouTube, etc.) is a plus.
• Strong analytical and reporting skills with comfort working across attribution models, campaign dashboards, and performance data.
• Experience working in social commerce, D2C, or e-commerce environments.
• Excellent communication skills and ability to work directly with clients and cross-functional teams.
• Strong organizational skills with the ability to manage multiple campaigns and budgets simultaneously.
• A collaborative and solutions-oriented mindset with a passion for growth marketing.

Benefits

• Full benefits package
• Stock options
• PTO and holiday time-off
• Snacks and drinks you’ll actually enjoy