Responsibilities

• Develop and Execute Media Strategy: Partner with segment leaders, agencies, and senior leadership to design and implement comprehensive B2B paid media and ABM strategies across channels such as LinkedIn, Google Search & Display, and programmatic platforms.
• Campaign Ownership: Manage all aspects of campaign planning, setup, optimization, and performance tracking to ensure alignment with business objectives.
• ABM Program Management: Lead ABM initiatives using platforms like Demandbase and/or 6sense, including audience segmentation, intent analysis, and account targeting.
• Cross-Functional Collaboration: Work closely with Demand Generation, Brand, Content, Website, Analytics, Sales, and Compliance teams to deliver integrated, full-funnel campaigns.
• Budget & ROI Management: Oversee paid media budgets, pacing, and forecasting while partnering with agencies to maximize return on investment.
• Data-Driven Insights: Track, attribute, and report campaign performance, translating data into actionable insights for continuous improvement.
• Testing & Optimization: Drive experimentation to enhance conversion rates, engagement, and pipeline impact.
• Creative Development: Collaborate with Brand, Creative, and Content teams to produce compelling campaign assets.
• Stay Ahead of Trends: Monitor emerging B2B media trends, ABM best practices, and platform innovations to keep Inspira at the forefront of digital marketing.

Requirements

• 5–7 years of experience managing B2B paid media programs, with strong ABM experience
• Hands-on experience with Demandbase and/or 6sense (certification a plus)
• Proven success running campaigns in LinkedIn Campaign Manager and Google Ads
• Strong understanding of B2B audience segmentation, intent data, and multi-touch attribution
• Experience with analytics and CRM platforms (e.g., Google Analytics, Salesforce)
• Ability to manage budgets, analyze performance, and optimize spend for ROI
• Strong communication skills and comfort presenting insights to stakeholders
• Occasional travel (10% - 20%)
• Prolonged periods of sitting at a desk and working on a computer

Preferred

• certification a plus