Responsibilities

• Plan, launch, and optimize paid media campaigns across Google Ads, Meta, DeepIntent, PulsePoint, and other DSPs
• Collaborate with Account and Analytics teams to align campaign strategy with client goals and KPIs
• Ensure all campaigns comply with industry regulations (FDA, HIPAA) and platform policies for healthcare/pharma advertising
• Manage campaign setup, audience targeting, budgeting, and pacing
• Oversee daily performance monitoring and in-flight optimizations
• Conduct keyword and competitive research to inform campaign structure and creative strategy
• Build and maintain campaign dashboards and performance reports; translate data into clear, client-ready narratives
• Implement and validate campaign tracking, UTM parameters, and conversion pixels; collaborate with developers and data teams to ensure seamless tagging and data accuracy
• Maintain documentation of campaign workflows, QA processes, and best practices
• Support regular reporting and ad hoc analysis requests from account and client teams, pulling data, building reports, and surfacing trends beyond paid media performance alone

Requirements

• 4+ years of experience in paid media campaign management (agency or brand side)
• 2+ years of experience in healthcare or pharmaceutical marketing (DeepIntent, PulsePoint, or Veeva audiences preferred), with expert-level knowledge of regulatory requirements
• Proven expertise building and managing campaigns in Google Ads (Search, Display, Video) and programmatic DSP platforms
• Hands-on experience with audience segmentation, data onboarding, and optimization strategies
• Strong understanding of UTM tracking, pixel management, and campaign QA
• Comfortable pulling data on your own to inform optimizations and building insightful dashboards & reports for client consumption
• Excellent organizational and communication skills
• Detail-oriented and comfortable managing multiple concurrent campaigns

Preferred

• Experience with pharma data and audience integrations (e.g., Veeva, MedPro, IQVIA)
• Familiarity with SEO, AEO, marketing automation, and CRM integrations
• Understanding of media mix modeling and multichannel attribution
• Experience in A/B testing ad copy, creatives, and landing pages
• Knowledge of Tag Manager and conversion tracking setups
• Agency experience with cross-functional collaboration (creative, dev, analytics)

Benefits

• 10+ paid holidays
• 10 days paid vacation time
• 7 personal/sick days
• Health/dental/vision insurance
• Life insurance and Disability coverage
• Annual stipend for professional development
• 401(k) plan + match
• Hybrid schedule (3 days per week in Edison, NJ)