Responsibilities

• Own the strategy, execution, and optimization of paid media campaigns across Google Ads, LinkedIn Ads, Meta, and other digital channels, with a primary focus on Paid Search across Google and Microsoft (approximately 80% of the role).
• Continuously optimize campaign performance through hands-on management of bidding strategies, budget allocation, targeting, audience segmentation, ad creative, and landing pages.
• Run structured tests across keywords, creatives, audiences, landing pages, and bidding strategies to improve performance and efficiency.
• Analyze campaign and funnel performance data to identify actionable insights and optimization opportunities.
• Partner closely with Field Marketing and Sales to drive pipeline and ACV growth, and gather ongoing feedback to improve lead quality and campaign performance.
• Monitor and improve key performance metrics including CPL, conversion rates, and ROI
• Stay organized by documenting and tracking campaign spend, projects, and performance, including manually reviewing booked deals against paid media campaigns.
• Stay current on industry trends, platform updates, and emerging technologies to continuously evolve Meltwater’s paid media strategy.

Requirements

• 5+ years of experience in Paid Search or Paid Media, preferably in B2B SaaS or technology.
• Strong experience with manual bidding strategies, landing page optimization, audience targeting, and budget management, is a must.
• Deep hands-on expertise managing campaigns across Google Ads, LinkedIn Ads, Meta, and other paid media platforms.
• Experience running structured experiments and A/B testing across creatives, audiences, messaging, and landing pages.
• Proficiency with Salesforce, Google Analytics, Google Tag Manager, Looker Studio/Tableau, Marketo, LinkedIn Campaign Manager, and Google Ads.
• Excellent communication and collaboration skills across marketing departments and sales teams.
• Highly organized, detail-oriented, and results-driven with a passion for continuous optimization.
• The ability to legally work in the country of hire is required for this position.

Benefits

• Flexible paid time off that allows you to have an enhanced work-life balance
• Excellent medical, dental, and vision options
• Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
• Energetic work environment with a hybrid work style, providing the balance you need.
• Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.