Responsibilities

• Leads, sets, and owns the strategy, activation and management of paid media campaigns for assigned clients—including tactics, budgets, projected impact, targeting, ads and keywords—based on client need and opportunity.
• Owns strategy across paid search, paid social, and programmatic/display, with the depth to guide execution in each channel.
• Manages and develops the Paid Search Strategist and Associate team members; reviews and approves their work for strategic quality, accuracy, and client-readiness.
• Ensures ongoing optimizations and campaign adjustments across the pod’s portfolio align with client business goals and overall campaign strategy.
• Owns the quality of final deliverables across the team and presents them effectively to clients.
• Builds and oversees campaigns in platforms such as Google Ads, Microsoft Ads and Meta; owns the QA process and final review for accuracy across the team.
• Reviews campaigns weekly across the portfolio and sets the strategic and tactical optimization roadmap.
• Oversees weekly campaign management and optimization across the portfolio—budget pacing, SQR review, performance check-ins, and execution against the optimization roadmap.
• Leads monthly client reporting, owns the performance narrative, and sets the go-forward strategy for paid campaigns.
• Occasionally supports new business through media planning, forecasting, and contributions to pitches and scoping.