Responsibilities

• Leads, sets, and owns the strategy, activation and management of paid media campaigns for assigned clients—including tactics, budgets, projected impact, targeting, ads and keywords—based on client need and opportunity.
• Owns strategy across paid search, paid social, and programmatic/display, with the depth to guide execution in each channel.
• Manages and develops the Paid Search Strategist and Associate team members; reviews and approves their work for strategic quality, accuracy, and client-readiness.
• Ensures ongoing optimizations and campaign adjustments across the pod’s portfolio align with client business goals and overall campaign strategy.
• Owns the quality of final deliverables across the team and presents them effectively to clients.
• Builds and oversees campaigns in platforms such as Google Ads, Microsoft Ads and Meta; owns the QA process and final review for accuracy across the team.
• Reviews campaigns weekly across the portfolio and sets the strategic and tactical optimization roadmap.
• Oversees weekly campaign management and optimization across the portfolio—budget pacing, SQR review, performance check-ins, and execution against the optimization roadmap.
• Leads monthly client reporting, owns the performance narrative, and sets the go-forward strategy for paid campaigns.
• Occasionally supports new business through media planning, forecasting, and contributions to pitches and scoping.

Requirements

• 7+ years of experience
• 2+ years managing or mentoring direct reports preferred
• Expert-level knowledge in paid search required; proficiency in paid social preferred
• Conversant with paid media terminology and major platforms (Google Ads, Microsoft Ads, Meta, etc.)
• Comfortable looking beyond platform level metrics to tie campaign performance to down-funnel success
• Agency experience highly preferred
• Experience managing a portfolio of accounts and multi-channel budgets
• Experience presenting to senior client stakeholders
• Bachelor's degree
• Experience with Google Analytics 4 (GA4) and Google Tag Manager preferred