Responsibilities

• Primary project contact for paid: status, recommendations, and hard questions.
• Help represent the full project across paid, organic, editorial, and copy. Navigate overall engagement and provide holistic strategy.
• Directs the strategist's priorities and coaches on hands-on quality.
• Approves SOPs, templates, and AI workflows.
• Accountable reviewer on QA exceptions.
• Paid strategy: Sets channel mix, budget allocation, and test-and-learn roadmaps, including GEO strategy.
• Paid strategy: Approves optimizations above the strategist's thresholds.
• Paid strategy: Decides the response to platform changes.
• Reporting (all-up): Owns the integrated paid and organic insights narrative and presents it to the client.
• Reporting (all-up): Sets the report structure and what the client sees.

Requirements

• Minimum 5+ years experience developing audience engagement and paid media marketing strategies, as well as tactical go-to-market plans, is required.
• Experience with a range of digital media channels and familiarity with what makes each unique, how to build a multi-channel strategy, how to leverage individual platform tools, how to setup and manage paid campaigns (Meta business manager, Google stack, YouTube, LinkedIn UI, Reddit, TikTok).
• Robust in-platform experience and demonstrated proficiency across search and social platforms including Google (YouTube, Demand Gen, Display), Meta Ads, SEM (Google and Microsoft); experience building and launching paid campaigns end-to-end across multiple platforms inclusive of ad setup, audience targeting trafficking, QA and go-live.
• Some experience in content strategy, editorial planning, and content development (i.e. writing social posts, writing/editing blog posts, etc.) is preferred.
• Experience playing a leading role in multi-channel paid and organic campaigns, turning insights into actionable recommendations, and integrating real-world happenings into campaign strategy.
• Demonstrated integrated campaign thinking across channel disciplines (organic social, PR, paid media, social media, creators, bespoke content).
• Strong business and marketing strategy skills, experience developing KPIs and measurement frameworks, competency developing data-driven stories and insights.

Preferred

• Some experience in content strategy, editorial planning, and content development (i.e. writing social posts, writing/editing blog posts, etc.) is preferred.

Benefits

• Competitive compensation package based on experience including medical, dental, vision, and life insurance. Formative also contributes a percentage of your salary to a 401K account that is 100% vested.