Responsibilities

• Collaborate with internal stakeholders and agency partners to plan and activate paid media strategies across awareness, consideration, and demand generation programs
• Lead planning, launch, and management of paid media campaigns across programmatic, Google Ads, YouTube, Connected TV, and trade publication channels
• Execute publisher-direct and trade publication media buys, including sponsorships, high-impact placements, contextual targeting, and video activations
• Optimize campaign performance through analysis of audience, conversion, and media data to inform bidding, budgeting, pacing, and targeting decisions
• Apply audience, contextual, retargeting, intent, and account-based targeting strategies to improve efficiency and outcomes
• Translate performance data into clear reporting, insights, and actionable recommendations for stakeholders
• Partner with analytics, web, content, and regional marketing teams to support attribution, landing page performance, and lead conversion

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 8+ years of experience managing paid media campaigns, including programmatic display and Google Ads
• Application of demand-side platforms, audience strategies, and measurement frameworks to support paid media optimization
• Utilization of advertising platforms including Google Ads, YouTube, and ZoomInfo Marketing
• Application of keyword, contextual, and audience targeting techniques with interpretation of campaign and conversion data
• Experience executing publisher-direct and trade publication media buys
• Ability to communicate campaign performance insights and challenge low-value media investments

Preferred

• Experience in B2B, enterprise, or long buying-cycle marketing environments
• Background collaborating with analytics, web, content, and regional marketing teams
• Exposure to budget planning, forecasting, and performance-based media allocation
• Familiarity with privacy, identity, and AI-driven optimization trends in digital media
• Ability to translate technical concepts for non-technical stakeholders
• Experience managing multiple priorities in a high-velocity environment
• Demonstrated problem-solving and proactive working approach

Benefits

• medical, dental, and vision plans
• participation in 401(K) (USA) & DCPP (Canada) with company matching
• Employee Stock Purchase Program (ESPP)
• Employee Assistance Program (EAP)
• company-paid holidays
• paid sick leave, and vacation time
• paid family leave and other leaves of absence compliance