Responsibilities

• Direct paid media execution across media channels (awareness and performance channels) as the delivery mechanism for acquisition strategy — briefing, targeting, and budget allocation flow from the customer strategy below.
• Monitor campaign pacing and platform-level performance (CPA, CPM, CTR, CVR, ROAS) to ensure media execution stays aligned to the acquisition plan.
• Manage the day-to-day relationship with media agency partners, translating acquisition strategy into briefs and holding agencies accountable to customer-quality outcomes, not just volume.
• Monitor pixel and tracking health (GTM, Meta CAPI, GA4) to ensure acquisition and cohort data feeding the strategy are accurate and trustworthy.
• Stay current on platform updates, algorithm changes, and industry trends to proactively recommend adjustments to campaign strategy and execution.
• Define who we should be acquiring — building and maintaining new-customer segmentation, ideal-customer profiles, and high-propensity acquisition cohorts.
• Analyze new customer cohorts by source and campaign to identify which acquisition paths deliver durable, high-LTV customers versus one-time or discount-driven traffic.
• Set the acquisition agenda: prioritize which segments, channels, and offers to pursue based on customer value, not just channel-level efficiency.
• Translate segmentation and cohort insights into clear targeting parameters and creative/media briefs that guide execution.
• Own acquisition KPIs at the customer level — CAC, new customer volume and quality, LTV trajectory, and payback period — and hold the strategy accountable to them.

Requirements

• Bachelor’s degree in a Media planning, marketing, or business-related field.
• 4+ years of experience in paid media focused roles. Experience with Brand and Performance media (Retail) is a must.
• Hands-on experience managing paid media campaigns Meta Ads Manager Google Ads, Reddit, Pinterest, TikTok etc.) and comfort working directly in-platform is essential.
• Strong analytical and problem-solving skills, with experience using data to influence decisions and communicate results clearly.
• Exceptional organization, attention to detail, and time-management skills.
• Ability to operate independently and proactively identify opportunities for improvement.

Preferred

• Experience presenting to senior stakeholders.
• Experience with advertising or media agencies or data-driven organizations is preferred.
• Interest in working in a fast-paced environment with global talent
• Love for food and curiosity within the food and grocery industry space is a plus.