Responsibilities

• Collect campaign assets and cross-communicate with content strategists, designers, analysts, project managers and sales teams
• Execute paid social media campaigns and initiatives across Facebook, LinkedIn, X, and YouTube
• Build and nurture pay-per-click (PPC) ad campaigns via content recommendation engine (CRE) to drive traffic and increase clickthrough rates (CTRs) to content
• Analyze media performance via Tableau reporting platform and optimize for performance (output and expense)
• Forecast and implement media strategies and budgets
• Collaborate with art directors/designers to review client assets and provide creative direction
• Write copy for paid ads

Requirements

• 1-3 years working with paid social ads and media budgets
• Experience with ad management platforms; preferably Sprinklr, Meta/Facebook Ads Manager, X/Twitter Ads, LinkedIn Campaign Manager, Taboola, Outbrain, Google Ads, YouTube Ads
• Strong copywriting and editing skills
• Ability to work independently and in a team environment
• Ability to multitask, meet deadlines, and quickly process information
• Accountability for performance-based results
• journalism, or relevant experience

Preferred

• Familiar with custom audiences and retargeting on social channels
• Ad agency, marketing, account management, and/or client services experience preferred
• Ideally worked in tech or digital media industries
• Excellent written communication skills
• Self-starter, naturally curious, professional, team player
• Organized and a sharp eye for detail