Responsibilities

• The Paid Media Buying Specialist is a key part of bringing our advertising campaigns to life. They will work to build the campaigns within our media platforms or work with our agency partners to ensure all pieces of the campaign are delivered for build. This position will work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in the United States.
• Execute and optimize integrated media strategies across various properties and brands
• Responsible for key project management tasks, such as media grid updates, audience planning, tag building, reporting and timeline tracking
• Collaborate with their peers to understand how all paid media is working together to optimize campaigns and further company goals
• Maintain a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are responsible for
• Partners and collaborates with property and corporate teams to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the Accounting approval workflow and hierarchy to ensure that direct media partners are paid and contracted within MGM Resorts International’s agreed terms
• Demonstrate expertise in programmatic, paid social and paid search media, including a thorough understanding of platforms, strategies, and optimizations within the paid media landscape to drive performance, shift when necessary and meet business objectives
• Build, maintain, and foster strong relationships with media vendors to ensure successful partnerships, establish contract terms, and stay informed on industry trends and opportunities