Paid Media Buyer — E‑commerce

Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google, TikTok, Amazon, Taboola, Reddit, and connected TV (CTV)
• Own daily budget allocation and pacing across platforms
• Write and structure campaigns, audiences, and bidding strategies, then optimize based on performance
• Work with our creative team to build and test creative concepts. You’ll brief what you need and iterate on what works, including what native, CTV, and community placements each require.
• Work directly with our web developer to build, test, and improve landing pages. You’ll scope what each campaign needs, review the work, and iterate based on conversion data.
• Track and report on spend, ROAS, CAC, and contribution margin, and act on what the numbers tell you
• Run structured tests on new platforms and ad products, evaluate them honestly, and either scale them or shut them down
• Learn new ad platforms on your own and get proficient without waiting for training or outside help
• Monitor competitor activity and market trends in the red light therapy and wellness space to find openings we should take
• Manage relationships with platform reps and vendors

Requirements

• 3–7 years of hands-on paid media buying experience, with direct account ownership
• Proven results scaling spend profitably on Meta and Google; TikTok experience strongly preferred
• Experience with Amazon Ads, native and discovery platforms (Taboola, Outbrain), Reddit Ads, and CTV/streaming buys, or a clear ability to ramp up on them quickly
• Proven ability to pick up an unfamiliar ad platform and get it producing. Tell us about a platform you learned cold.
• Strong command of performance metrics and the analytics behind them (GA4, platform reporting, attribution basics)
• Comfortable in spreadsheets: building models, reconciling spend, and finding the story in the data
• Creative instincts: you can look at an ad or a landing page and have an informed opinion on why it’s working or failing
• Able to give a developer clear, specific direction on page structure, copy, and conversion elements
• Self-directed and accountable; you set your own priorities against a target and report on results
• E-commerce or direct-to-consumer experience is a significant plus. Experience with health, wellness, or high-consideration products is a bonus.

Preferred

• Experience buying across multiple product lines at once
• Familiarity with programmatic/DSPs, YouTube, or podcast and audio buys
• Hands-on conversion rate optimization experience, including A/B testing tools and heatmap or session-recording analysis
• Experience with creative testing frameworks and UGC production workflows
• Experience measuring incrementality on upper-funnel channels like CTV and native
• Familiarity with advertising policies for health and wellness products