Paid Media Analyst

Toledo, OH (Hybrid)

$77K/yr - $115K/yr (Est.)Mid LevelFull time

Posted 5 months ago

Job Summary

The Paid Media Analyst will manage and optimize paid media campaigns to drive measurable performance for clients. They will analyze campaign data, create media plans, monitor metrics, and provide data-driven insights. Collaboration with marketing and creative teams ensures aligned strategies across channels.

Job Description

Responsibilities

  • The Paid Media Analyst will play a role in managing and optimizing paid media campaigns to drive measurable performance for our clients.
  • Day-to-day responsibilities include analyzing campaign performance data, creating and implementing media plans, monitoring key metrics, and providing data-driven insights to improve outcomes.
  • The role also involves collaborating with marketing and creative teams to align strategies across channels and formats

Requirements

  • Strong analytical skills and experience with data analysis to interpret campaign performance and derive actionable insights
  • Proficiency in media planning and marketing, with an understanding of paid media strategies
  • Excellent communication skills for effective collaboration and reporting to teams and stakeholders
  • Familiarity with digital platforms such as Google Ads, Meta Ads Manager, Amazon Ads, and other retail media tools
  • Detail-oriented and highly organized with the ability to manage multiple projects and deadlines
  • Bachelor’s degree in Marketing, Business, Analytics, or a related field

Preferred

  • Background in performance marketing or advertising analytics is a plus

Tandemtide

We're a performance focused strategic innovation and commercialization, digital marketing, technology and data analytics firm. We excel at seamlessly integrating innovation and optimization to redefine success for our clients. We work with innovators to bring new products, services, and technologies to market. We also maintain a dedicated focus on optimizing existing channels and technologies, leveraging future-forward thinking to drive substantial growth.We are HubSpot, Shopify and Amazon Ads partners. We are also WordPress experts and work with a range of additional platforms and tools that help support our goal of helping our clients grow their sales. We also offer software and app development services to our clients that are looking for custom solutions. Our digital marketing roots stem back to 2007. We're deeply experienced, tenacious about quality and client care and driven to deliver exceptional work for our clients and their audiences. We welcome partners that are ready to crush it.Our services include a mix of strategy consulting, advertising, commerce, marketing, technology and analytics, to ensure we're meeting your audience where they live and where it matters most – all in an effort to grow your brand and sales.

Founded in 2022
Toledo, Ohio, USA
4 employees (5 in marketing)

Salaries

SalaryGuide estimate

$77K/yr – $115K/yr

Modelled from 223 comparable roles.

See all Tandemtide salaries

Marketing Team

Marketing Team Size
4 (100% of company)
Median Career Experience
25 years
Median Tenure
3.3 years

Traffic Signals

Monthly Visitors
299
Traffic Source Mix
Search
6.8%
Direct
80.2%
Referral
5%
Social
6.8%
Paid
1.2%

Headcount Trend

Current headcount: ~4

Paid Media Analyst

Tandemtide · Toledo, OH · Hybrid