Responsibilities

• Paid Social Implementation and monitor:
• Responsible for campaign setup, ad set, and ad implementation across paid social platforms such as Facebook Ads Manager and TikTok Ads Manager.
• Perform audience research and optimize audiences for prospecting and retargeting; manage budget allocation, campaign structure, audience targeting, and content usage.
• Conduct A/B testing to enhance ad performance by experimenting with different variations.
• Monitor Facebook Ads Commerce Center, focusing on inventory updates, catalog set management, data feed, and troubleshooting.
• Paid Search Agency Collaboration:
• Coordinate with a paid search agency to provide insights on product trends, monitor performance metrics from ongoing campaigns daily; develop strategic plans for budget allocation, campaign/ad group/ad structure, content usage, and bid strategy.
• Conduct regular search term optimization, refine keyword lists, and update bestseller keywords, aligning sales trends, bestsellers, and inventory.
• Adjust ad extensions, including images, sitelinks, callouts, and structured snippets, while optimizing quality scores by adjusting ad copies and landing URLs to ensure relevance and boost scores.
• Conduct A/B testing to enhance ad performance by experimenting with different variations.
• Data Analysis & Performance Reporting:
• Strong quantitative and analytical skills with the ability to use data to optimize day-to-day campaign performance and conduct A/B testing to identify the most effective campaign elements
• Advanced-level Microsoft Excel skills, including pivot tables, VLOOKUP, complex formulas, and data modeling to derive actionable insights and generate comprehensive performance reports
• Build and configure dashboards in Looker Studio (formerly Google Data Studio)
• Conduct daily, weekly, and monthly performance tracking across Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, and GA4, linking paid media performance directly to ecommerce sales outcomes
• Preferred experience with SQL, Python, and working with large datasets
• Cross-Platform Strategy, Budget Pacing & Forecasting:
• Develop and maintain cohesive advertising strategies across Google Ads, Meta, and TikTok to optimize budget allocation and maximize ROI
• Consistently forecast and manage daily, weekly, and monthly budget pacing with micro-level detail, aligned with the Ecommerce Department Lead and Finance Department
• Evaluate and integrate affiliate marketing, email marketing, and SMS marketing opportunities into the broader digital strategy

Requirements

• Must have completed a 4-year BA/BS degree in a related field such as Data Science, Marketing, Economics, Business Administration, Statistics, etc.
• 6 months to 2 years of paid media experience with strategy, execution, and analysis across platforms like Meta, TikTok, & Google Ads Manager, preferably within the luxury industry.
• Must have proficiency in GA4/Google Analytics 4
• Professional background from a top-tier marketing agency, e-commerce consumer brand, or paid marketing platform.
• Must be proficient at Excel for performance analysis (pivot tables, formula building, etc)
• Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organizational skills and project management ability
• Excellent command of written and verbal communication.

Benefits

• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance