Own and orchestrate paid media across Google Ads, Meta Ads, programmatic, OTT/CTV, and audience funnels with HIPAA compliant conversion tracking.

• Responsibilities: Google Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns like the seasoned pro you are.
• Programmatic: Plan and execute targeted programmatic campaigns that go beyond impressions to real impact.
• Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert.
• Tracking & Analytics: Create full journey analytics analysis, monitor KPIs, create dashboards, and give us the honest truth about what’s working (and what needs to go).
• Patient Loyalty: Develop strategy and collaborate on execution of patient email and text marketing.
• Budget Management: Own paid media budgets; maximizing efficiency, minimize waste, and proving ROI. Current spend ~$500,000 annually.
• Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed.
• Compliance: Ensure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA compliant digital advertising