Paid Digital Media & Digital Marketing Manager at Dr. Tavel Optical Group | Indianapolis, IN | $75K/yr – $90K/yr

Dr. Tavel Optical Group

Paid Digital Media & Digital Marketing Manager

Indianapolis, IN (Remote)

$75K/yr – $90K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize healthcare paid media across Google, Meta, and programmatic to drive ROI while coordinating audience strategy and compliance.

Own end-to-end paid media campaigns across Google Ads, Meta Ads, and programmatic platforms.
Must-have: 5+ years hands-on experience with Google Ads, Meta Ads, and programmatic buying.
Standout: HIPAA-compliant tracking and cross-team collaboration in a regulated healthcare setting.

Job Description

Responsibilities

Google Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns like the seasoned pro you are.
Programmatic: Plan and execute targeted programmatic campaigns that go beyond impressions to real impact.
Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert.
Tracking & Analytics: Create full journey analytics analysis, monitor KPIs, create dashboards, and give us the honest truth about what’s working (and what needs to go).
Patient Loyalty: Develop strategy and collaborate on execution of patient email and text marketing.
Budget Management: Own paid media budgets; maximizing efficiency, minimize waste, and proving ROI. Current spend ~$500,000 annually.
Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed.
Compliance. Ensure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA complaint digital advertising

Requirements

5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.)
Experience planning or executing OTT/CTV and digital streaming audio campaigns
Obsessively analytical. You love data, testing, iterating, and scaling
Experience building analytics and tracking programs
Experience building patient loyalty marketing programs
Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non-marketers
Naturally curious and always learning what’s next in the media landscape
Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines

Preferred

Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory.
Bonus: You’ve worked with multi-location, healthcare, retail, or regulated industries
Bigger bonus: You’ve built performance media campaigns that captured attention AND sparked growth.

Dr. Tavel Optical Group

3.2 Glassdoor

For over 80 years, Dr. Tavel has been redefining eyecare for Hoosier families. Our skilled eye doctors and passionate eyecare team leads the way in personalized vision care for every patient. Plus, we accept all insurance, guaranteed. Join a dedicated and dynamic company where your career can grow while making a real difference in the lives of those within our communities.

Founded in 1940

Indianapolis, Indiana, USA

185 employees (5 in marketing)

www.drtavel.com

56% recommend to a friend

76% CEO approval