Responsibilities

• Collaborate closely with the Senior Paid Digital Marketing Manager to implement broader paid media strategies and campaigns.
• Execute and manage day-to-day paid digital marketing campaigns across paid search (SEM), paid social, video, display, and retargeting channels.
• Build, launch, and optimize campaigns within platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, MNTN, and affiliate platforms.
• Monitor performance metrics including CTR, CVR, CPA, CAC, and ROAS; proactively surface insights and optimization opportunities.
• Support A/B and multivariate testing initiatives for ad creative, audiences, bidding strategies, and landing pages.
• Assist with creative development by drafting ad copy, coordinating asset needs, QA’ing creative, and partnering with Brand and Content teams.
• Manage affiliate relationships, including onboarding, tracking performance, ensuring compliance, and optimizing partner output.
• Assist with budget pacing and allocation to ensure campaigns stay on track to monthly and quarterly spend goals.
• Coordinate with Analytics, Lifecycle Marketing, SEO, Product Marketing, and external partners to ensure aligned execution.
• Maintain high standards for accuracy, compliance, and documentation across all campaigns.

Requirements

• 2–4 years of hands-on experience executing acquisition and brand awareness paid digital marketing campaigns.
• Demonstrated experience managing campaigns directly in platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, or LinkedIn Ads.
• Strong working knowledge of core paid media metrics including CTR, CVR, CPA, CAC, and ROAS.
• Experience supporting budget management and pacing across multiple channels.
• Analytical mindset with experience using tools such as Google Analytics, Mixpanel, Power BI, or platform-native reporting.
• Experience supporting A/B testing and performance optimization efforts.
• Strong copy instincts and an eye for performance-oriented creative.
• Experience working with affiliates or third-party marketing partners is a plus.
• Comfortable operating in both DTC and B2B environments.
• Experience working in regulated industries (e.g., healthcare, financial services) is a plus.

Preferred

• Google Ads or other platform certifications preferred
• Experience working with affiliates or third-party marketing partners is a plus
• Experience using the Impact.com affiliate platform is a plus
• Experience using generative AI programs like Microsoft Copilot is a plus

Benefits

• Competitive Compensation & Total Rewards Incentives
• Comprehensive Healthcare Coverage
• Multiple 401(k) Savings Plan Options
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
• Disability, Life, and Long Term Care Insurance
• Tuition Reimbursement,  Student Loan Repayment and Training & Certification Support
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
• Caregiver and Mental Health Support Services