Paid Creative Producer w/ a sense of humor - Marketing at Shinesty | Boulder, CO | $55K/yr – $75K/yr

Shinesty

Paid Creative Producer w/ a sense of humor - Marketing

Boulder, CO (Hybrid)

$55K/yr – $75K/yrMid Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the content engine for a creator-led brand by turning wild ideas into scalable video concepts and influencer-led tests, balancing performance with raw creativity, and using AI to speed production and iterate quickly.

Content Ideation to Production: rapid concepting, prioritization, approvals, and on-set creation across video, UGC, and influencer-led formats.
Campaign Execution: small-scale campaigns with testing, scripts in brand voice, and on-brand ad copy.
Performance Feedback Loop: analyze results, learn from failures, and continuously improve future tests.

Job Description

Responsibilities

The Creative Producer will work under our Creative Strategist and with the rest of the creative team to come up with scroll-stopping and high converting concepts and then go out and create them.
Whether that’s shot-listing and directing a video shoot, sourcing an influencer for the perfect concept, writing an authentic testimonial script, recording yourself selfie style for a quick hook test, or picking up the phone and shooting for an hour to grab a new audience.
WHAT YOU’LL DO: Analyze and internalize performance insights from team members and build on what’s working, learn from what’s not
Brainstorm a plethora of ideas, qualify and prioritize them, get approvals, go out and actually create the content whether that be leveraging existing content, using AI creative tools, working with our photographer/videographer, with another producer, with talent, or on your own with an iPhone, a hypothesis and the desire to get it done right
Work directly with our photographer/videographer, Creative Producer, Graphic Designers and Video Editors to bring your ideas to life
Manage Campaigns: strategize, conceptualize and execute smaller scale campaigns by building and testing strong content
Write scripts in Shinesty’s brand voice
Write UGC scripts like a chameleon: be able to adapt Shinesty’s brand voice into the audience you are targeting
Manage content, relationships, timelines, and budgets with influencers and creators as necessary
Write on brand ad copy
Review your past launches, iterate on what worked, learn from what didn’t, build your next test stronger than the last
Use AI to enhance your workflows, provide proof of concept and even create launch-ready assets

Requirements

You’re a creator who understands performance balancing audience needs and wants, not just someone who makes funny or aesthetic content: you prioritize the best and cut the weak concepts.
You know what paid success looks like. You can clearly articulate why video 1 scaled and video 2 flopped.
You have an abundance of ideas running around in your brain that are dying to get out.
You understand how different audiences respond to different formats and messages at different points in the funnel.
You are a clear communicator and a team player
You can work independently when the idea calls for it. You’re willing to pick up a phone and execute your ground-breaking ideas
You have 1-3 years experience working in content creation for paid social and/or you have an eye for what makes content engaging: you document your life, trips, food, pets, etc in an engaging way and are ready to apply your talents to Shinesty’s content
You have copywriting instinct - human tone is essential, perfection is not required
You are comfortable directing talent on set
You see what needs to happen and get it done without waiting for answers to every question
You are in-tune to internet culture and both paid and organic social trends

Nice to have

tenacious attitude for entertaining and know when to champion an idea
Make us laugh
Get the brand
Explain / show how you would get it done
Want to build something unique every single week and learn from your success and failures

Benefits

Mixed WFH with majority of days in office (We have spaces in both Boulder and Denver)
Competitive Salary
Laptop + whatever other equipment you need
Access to any AI platform that will make you better at your job
Medical, dental, vision insurance
Dog-friendly office
Flexible PTO, no need to accrue time take as much as you’d like
Flexible working hours, get your work done and generate results
Discounted and occasionally free products from Shinesty.com

Shinesty

4.5 Glassdoor

Shinesty was created for one reason and one reason only: to force the world to take itself less seriously. We create premium, dangerously comfortable clothing and sell it with a laugh. Our mother's aren't always proud but the millions of people we've entertained over the years are. Come on in, water is warm.

Founded in 2014

Boulder, Colorado, USA

80 employees (16 in marketing)

shinesty.com

84% recommend to a friend

93% CEO approval