Paid Advertising Manager at beMarketing | Plymouth Meeting, PA

Paid Advertising Manager

Plymouth Meeting, PA (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Own paid media execution and optimization across multiple platforms with a focus on ROI, lead generation, and conversion targets, while coordinating with creative and client-facing teams to drive measurable results.

Growth & Campaign Strategy: Own end-to-end paid media planning and testing to hit KPI targets and maximize ROAS.
Audience & Creative Optimization: Manage audience research, A/B tests, and ad asset optimization to improve CTR and conversions.

Job Description

Campaign ownership: Develop and optimize multi-platform paid media strategies to hit ROI, lead gen, and conversion targets.
Campaign setup: Set up campaigns, ad groups, and ads, choose bidding strategies, set budgets, and provide strategic client insights and performance recommendations.
Performance monitoring: Continuously track performance with analytics tools and implement data-driven optimizations to maximize ROI and KPIs.
Budget management: Allocate budgets across clients and report ROAS with clear pacing and results.
Keyword & audience research: Identify relevant keywords, audiences, and demographics to target the right people.
Ad creation & optimization: Design and test creatives, optimize based on CTR and conversion metrics.
Bid management: Adjust bids and budgets, using automated strategies and manual tweaks for efficiency.
Conversion rate optimization: Collaborate to improve landing pages, user experience, and conversion rates.
A/B testing: Design and run tests to evaluate strategies, creatives, and targeting options.
Market & competitor research: Analyze market trends and competitors to spot opportunities and best practices.

beMarketing

At beMarketing, we’re dedicated to helping businesses achieve their ultimate digital presence. By leveraging integrated digital strategies, we equip our clients with the tools and insights needed to optimize their online performance. Our approach drives impactful results and delivers exceptional service every step of the way.Recognized by DesignRush as a top digital marketing agency, we collaborate with businesses to create innovative strategies, exceptional customer experiences, and measurable results that drive ROI.

Founded in 2009

Plymouth Meeting, Pennsylvania, USA

30 employees (17 in marketing)

www.bemarketingsolutions.com