Responsibilities

• Build, manage, and optimize campaigns that reach families actively searching for camps and enrichment programs.
• Refine keywords, search terms, negative keywords, bidding, geographic targeting, and budget allocation.
• Test ad copy and landing pages to improve completed registrations and acquisition efficiency.
• Build and optimize Facebook and Instagram campaigns directly in Meta Ads Manager.
• Develop and test audiences, creative concepts, messaging, and offers.
• Write ad copy and provide clear creative briefs to NORY’s content team, using results to guide the next round of tests.
• Develop a prioritized SEO plan around relevant searches for summer camps, holiday camps, after-school programs, and local enrollment opportunities.
• Conduct keyword research based on search intent and business value.
• Improve program and location pages, including titles, headings, content, and internal linking.
• Use Google Search Console and analytics to identify opportunities and diagnose performance changes.

Requirements

• Demonstrated hands-on experience managing both Google Ads and Meta Ads, including campaign setup, optimization, and budget decisions.
• Proven SEO experience with specific examples of work performed and measurable outcomes.
• Working proficiency in Google Analytics 4 and Google Search Console, plus experience implementing or troubleshooting conversion tracking.
• Strong analytical judgment: you can explain why performance changed and what evidence supports your next decision.
• Ability to connect marketing activity to customer acquisition and revenue.
• Clear communication, reliable follow-through, and ownership of results.
• Experience with local consumer services, family programs, education, or seasonal businesses is preferred. Prior NYC parenting-market experience is helpful but not required.
• AI tools and platform certifications are welcome; demonstrated execution and sound judgment carry more weight.