Paid Ads Designer

Cheshire, CT (Remote)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 1 day ago

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Job Summary

Own the design strategy and production pipeline for direct-response digital ad campaigns, shaping creative from research to client-facing decisions across Meta, Google, and LinkedIn.

  • Lead strategy, testing, and performance-driven concepts
  • Coordinate with contractors and offshore output to ensure client readiness

Job Description

Responsibilities

  • Creative strategy per client. You run the design strategy process for each account — competitor and market research, testing plans, and campaign concepts tied to performance data.
  • Static ad design. First drafts and full campaign suites for Meta, Google, and LinkedIn. Data-driven creative that's built to convert, not win awards.
  • Revision cycles. Internal and client feedback rounds, managed to a standard: tight turnarounds, limited rounds, clear rationale when you push back.
  • The AI production pipeline. You operate and improve our versioning/resizing workflow. When a new tool cuts production time without cutting quality, you test it and systematize it.
  • Video creative direction. Scripting, storyboards, and creative briefs for video ads. Editing execution is a plus.
  • Contractor quality control. Offshore and freelance design output goes through you before it ships. If it's not client-ready, it doesn't go out.
  • Asset hygiene. Working files, final files, and folder structure stay organized and findable. The next person can pick up any account cold.

Requirements

  • 3–5 years designing digital ad creative (agency or in-house performance marketing)
  • A portfolio of direct-response work with proven results
  • Deep understanding of branding & digital buyer psychology
  • Advanced proficiency in: Adobe photoshop, Google Business Suite
  • Fluency in Figma
  • Experience with Adobe Premiere Pro & Creatopy / The Brief or a comparable ad production platform is a plus
  • Comfort attending video calls and talking strategy with clients.
  • Meticulous attention to detail (typos, alignment, brand compliance)
  • Strong written communication; you'll explain creative decisions to clients and teammates in writing daily
  • You can take direct feedback, give direct feedback, and hold a quality bar with contractors without drama

Preferred

  • - Scriptwriting & video editing skills
  • - Experience inside an EOS, Traction, or ScalingUp company
  • - Familiarity with Looker Studio, Google Analytics, or other reporting tools
  • - Comfortable using AI tools (Claude, ChatGPT) inside daily ops workflows
  • - Bonus

Benefits

  • Health, vision, and dental coverage
  • 401(k) with company match
  • Paid time off and a flexible work schedule
  • Paid parental leave to support your growing family
  • We are committed to supporting our team members with a combination of financial rewards, work-life balance, and the flexibility to thrive in a dynamic, collaborative environment.
IMPACT logo

IMPACT

At Impact, we specialize in helping businesses unlock growth through powerful, performance-driven sales and marketing solutions. Our mission is to bridge the gap between strategy and execution—creating systems that drive leads, close deals, and build brand loyalty.We go beyond tactics. We immerse ourselves in your business, understand your goals, and act as an extension of your team. We believe great growth comes from collaboration, consistency, and a deep understanding of your customer journey.

New York, New York, USA
287 employees (28 in marketing)

Headcount Trend

Current headcount: ~287

Marketing Team

Marketing Team Size
18 (6% of company)
Median Career Experience
10.5 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
2