Paid Ads Designer at IMPACT | Cheshire, CT | $60K/yr – $70K/yr

IMPACT

Paid Ads Designer

Cheshire, CT (Remote)

$60K/yr – $70K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end creative strategy for performance ads and govern the production pipeline from concept to asset delivery.

Own end-to-end creative strategy for each account from research to campaign concepts tied to performance data.
Lead AI production pipeline improvements and tool testing to cut time without sacrificing quality.
Ensure contractor output is client-ready and assets are organized for easy handoffs.

Job Description

Responsibilities

Creative strategy per client. You run the design strategy process for each account — competitor and market research, testing plans, and campaign concepts tied to performance data.
Static ad design. First drafts and full campaign suites for Meta, Google, and LinkedIn. Data-driven creative that's built to convert, not win awards.
Revision cycles. Internal and client feedback rounds, managed to a standard: tight turnarounds, limited rounds, clear rationale when you push back.
The AI production pipeline. You operate and improve our versioning/resizing workflow. When a new tool cuts production time without cutting quality, you test it and systematize it.
Video creative direction. Scripting, storyboards, and creative briefs for video ads. Editing execution is a plus.
Contractor quality control. Offshore and freelance design output goes through you before it ships. If it's not client-ready, it doesn't go out.
Asset hygiene. Working files, final files, and folder structure stay organized and findable. The next person can pick up any account cold.

Requirements

3–5 years designing digital ad creative (agency or in-house performance marketing)
A portfolio of direct-response work with proven results
Deep understanding of branding & digital buyer psychology
Advanced proficiency in: Adobe Photoshop, Google Workspace (Business Suite)
Fluency in Figma
Experience with Adobe Premiere Pro & Creatopy / The Brief or a comparable ad production platform is a plus
Comfort attending video calls and talking strategy with clients.
Meticulous attention to detail (typos, alignment, brand compliance)
Strong written communication; you'll explain creative decisions to clients and teammates in writing daily
You can take direct feedback, give direct feedback, and hold a quality bar with contractors without drama

Preferred

AI & Automation experience or openness to using AI tools (Claude, ChatGPT) in daily workflows
Scriptwriting & video editing skills
Experience inside an EOS, Traction, or ScalingUp company
Familiarity with Looker Studio, Google Analytics, or other reporting tools
Comfortable using AI tools inside daily ops workflows

Benefits

Health, vision, and dental coverage
401(k) with company match
Paid time off and a flexible work schedule
Paid parental leave to support your growing family

IMPACT

At Impact, we specialize in helping businesses unlock growth through powerful, performance-driven sales and marketing solutions. Our mission is to bridge the gap between strategy and execution—creating systems that drive leads, close deals, and build brand loyalty.We go beyond tactics. We immerse ourselves in your business, understand your goals, and act as an extension of your team. We believe great growth comes from collaboration, consistency, and a deep understanding of your customer journey.

New York, New York, USA

287 employees (28 in marketing)

www.shapeyourimpact.com