Ownership Experience Strategy Manager - Ford Racing

Responsibilities

• Lead the development of compelling, customer-centered ownership experiences for critical Ford Racing products. Partner across the organization to ensure experience strategy supports Ford Racing priorities, connects with the broader Ford Experiences ecosystem, and is carried through into coordinated go-to-market plans and scalable experiences.
• Owner Experience Strategy: Lead the strategic design of the owner experience for critical Ford Racing products, aligning experience direction with customer needs and Ford Racing priorities.
• Experience Design & Validation: Design, research, and test new experiences with owners and prospective customers to evaluate customer desirability and alignment with strategic goals.
• Ownership Journey Development: Refine and validate the experience across the ownership journey to strengthen customer connection and deliver customer and business value.
• Go-to-Market Strategy Support: Support the strategic development of critical projects within Ford Racing go-to-market, helping ensure that customer experience considerations are incorporated into planning and execution.
• Go-to-Market Connection: Strengthen connection points between the key pillars of Ford Racing go-to-market, partnering across teams to support a more integrated and consistent customer experience.
• Ford Experiences Ecosystem: Support the development of new driving experiences within the Ford Experiences ecosystem, connecting Ford Racing products and customer interests with relevant experience opportunities.
• Cross-Functional Collaboration: Collaborate across Ford Racing and the broader Ford organization to align experience strategy and execution, build stakeholder support, and enable effective implementation.
• Measures of Success: Use customer insights and relevant data to help define measures of success and assess the customer, financial, and operational impact of assigned initiatives.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, or a related field.
• 5-10 years of relevant experience in strategy, brand marketing, or a similar role.
• Strong understanding of human centered design, competitive analysis, and marketing campaign development
• Excellent presentation, written, and verbal communication skills, with experience presenting to senior leadership
• Proven ability to work cross-functionally with product, communications, and brand teams
• Excellent project management experience

Preferred

• Experience in the automotive or motorsports industry.
• Strong problem-solving skills and ability to handle complex tasks.
• Excellent communication and relationship skills, putting the customer first.
• Ability to work in a fast-paced environment with evolving products.
• Strong work ethic and ability to adapt to requested schedules as needed.
• Passion for delivering high-quality customer experiences.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.