Responsibilities

• Lead development and coordination of the division's statewide marketing strategy based on budget resources, license sales data, state and national partnership opportunities, and other pertinent information. Manage day-to-day operations of marketing channels to recruit, retain, and reactivate license customers and inform customers of important and sensitive issues.
• Oversee all FAW paid advertising campaigns to include strategy, content development, budget, sentiment and impact/effectiveness. This work may be done in partnership with an external marketing agency for large-scale campaigns, or the incumbent may execute and monitor ads for smaller initiatives.
• Lead strategic partnerships with key state and national organizations for mutually beneficial collaborations and promotions designed to maintain or increase the number of hunters, anglers and trappers in Minnesota. This includes identifying potential partners, initiating contact, and determining partner roles and responsibilities.
• Serve as a specialized marketing consultant and expert to division staff regarding marketing, strategic communications, advertising and promotions.
• Administers a plan that collects, analyzes and tracks Minnesota fish and wildlife license sales for the purpose developing and implementing activities that retain, reactivate or recruit license buyers.
• Actively seek and participate in professional development opportunities so that leadership, project management, and professional skills are maintained and enhanced.