Outbound Growth Specialist at Madcraft | USA

Madcraft

Outbound Growth Specialist

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own outbound engagement strategy to generate qualified meetings with targeted industrial accounts, coordinating multi-channel outreach (email, LinkedIn, calls, and intent-based programs) and partnering with leadership to sharpen ICPs and messaging.

Own multi-channel outbound: build sequences, target decision-makers, and drive consistent engagement.
Research ICPs and pain points across digital transformation, customer platforms, and B2B commerce to uncover opportunities.
Collaborate with leadership to refine campaigns and outbound strategy for scalable growth.

Job Description

Own outbound business development and meeting generation activity across Madcraft’s target ICPs.
Research and identify target accounts across industrial manufacturing, heavy equipment, construction materials, B2B distribution, engineering, and related industries.
Use tools such as Leadfeeder, LinkedIn Sales Navigator, Apollo, Clay, CRM systems, and outbound sequencing platforms to identify and engage decision-makers.
Build and manage outbound sequences across: - Email - LinkedIn - Calls - Intent-based outreach - Nurture campaigns
Generate qualified meetings for Madcraft’s leadership and strategy teams.
Engage with target accounts consistently and professionally through multi-touch outreach strategies.
Research company pain points and identify opportunities around: - Digital transformation - Customer platforms - Legacy systems - B2B commerce - Operational inefficiencies - Customer experience - Digital infrastructure
Work closely with leadership to refine ICPs, messaging, campaigns, and outbound strategy.

2+ years experience in outbound sales, SDR, BDR, or pipeline generation
Strong communication and prospecting skills
Comfortable speaking with business owners and senior stakeholders
Experience using outbound and prospecting tools
Organized, proactive, and process-driven
Comfortable working with KPIs and activity targets
High level of accountability and urgency

Experience targeting industrial, manufacturing, construction, or B2B companies
Experience with ABM or intent-based outreach
Understanding of digital transformation, websites, portals, CRM/ERP systems, or AI workflows
Familiarity with HubSpot, Pipedrive, Slack, or Teamwork

Competitive base salary + uncapped commission structure + performance-based bonuses
Remote-first role
Flexible working environment
Health insurance and benefits package
Full Apple work-from-home kit
Annual team offsite
Opportunity to shape Madcraft’s next stage of growth
Work with ambitious industrial and B2B brands
Work directly with leadership on high-growth initiatives
Real ownership and autonomy in a fast-moving environment
Opportunity to help build and scale a modern outbound growth engine
Exposure to enterprise and mid-market brands across the US and Europe
Join a company growing rapidly across digital transformation and AI-led services
Clear progression opportunities as the company scales internationally

Madcraft

We are an award-winning creative digital agency with specialisations in brand work, web & app development, and performance marketing. Since 2017, we’ve built a reputation for digital innovation, excellence in design, and performance-first marketing. Our clients make the most of our solution-oriented approach to projects.

Founded in 2017

Dublin, County Dublin, IRL

39 employees (11 in marketing)

www.madcraft.co